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Cannes Creative Effectiveness Awards 2012

Home > Case Studies > Awards > Cannes Creative Effectiveness Lions 2012

Cannes Lions 2012

Rewarding the direct correlation between creativity and business results

Watch Warc's video round-up, with Lucy Jameson (Grey) and Tim Broadbent (O&M)

Read Warc's analysis of the 2012 awards, including trends in objectives, budgets and channels, and what separated the winners and shortlist from the other entrants.

GRAND PRIX

The Cannes Creative Effectiveness Awards Grand Prix was presented to the Unilever deodorant, Axe / Lynx.

BBH London reversed a downward sales trend with the global campaign that claimed the Excite fragrance was so attractive, it would seduce even the most virtuous of women.