Home > Case Studies > Awards > Cannes Creative Effectiveness Lions 2012
Rewarding the direct correlation between creativity and business results
Watch Warc's video round-up, with Lucy Jameson (Grey) and Tim Broadbent (O&M)
Read Warc's analysis of the 2012 awards, including trends in objectives, budgets and channels, and what separated the winners and shortlist from the other entrants.
The Cannes Creative Effectiveness Awards Grand Prix was presented to the Unilever deodorant, Axe / Lynx.
BBH London reversed a downward sales trend with the global campaign that claimed the Excite fragrance was so attractive, it would seduce even the most virtuous of women.
Initiative Vermisste Kinder: Germany's biggest search for missing children
Snickers: You're Not You When You're Hungry Global Case Study
Bundaberg Rum: Watermark
Febreze: Breathe Happy
Chrysler 200: Born of Fire
American Express: Small Business Saturday
Hippo Baked Munchies: Plan-T
Domino's: Show Us Your Pizza
Old Spice Body Wash: Responds
Axe: Premature Perspiration
Colombian Ministry Of Defence: Operation Christmas