Home > Case Studies > Awards > Cannes Creative Effectiveness Lions 2011
Rewarding the direct correlation between creativity and business results
Creative Effectiveness Lions honour creativity which has shown a measurable and proven impact on a client's business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.
The top prize at the Cannes Creative Effectiveness Awards went to the Pepsico brand, Walkers, for the UK-based campaign Sandwich.
Analysis & learnings
How to win a Creative Effectiveness award in 2012
Overview and key trends from the 2011 award entries
McDonald's: There's a McDonald's for everyone
Old Spice: The man your man could smell like
Gillette: Women Against Lazy Stubble
TVNZ: The Pacific
Snickers: You're not you when you're hungry
Apple Macintosh: Mac vs. PC
Axe: Cleans your balls
Heineken: Are you still with us?
Monopoly: City Streets (not published)