Home > Topics > Subject Topic Pages > Marketing > Brand Positioning
This Topic Page covers brand positioning, first defined in a 1972 Ad Age article as "what you do to the mind of the prospect". The page includes short cuts to case studies, articles and videos. Click on the View All links to search within the lists of papers. The page is updated when new relevant content is added to Warc.
Repositioning
Warc's pick of the most effective case studies
How to position effectively
Practical tips, reminders and recommended reading
Challenger Brands
Find out more about brands with a challenger positioning