Brand Launches

Launching and relaunching brands

Brand Launches


Sujith Sudhakaran , Warc Prize for Asian Strategy, Entrant, 2014

This case study outlines the launch of SKORE, a new condom brand, aimed at young Indian men who had a more liberated view on pre-marital relationships.


Anjuri Jain, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Garnier Men launched Garnier Men AcnoFight - the first ever anti-acne facewash for Indian men.


Vandana Nayar, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Celerio, the car company, launched a new entry-level hatchback model in India by focussing on technological advances and an aspirational message.


Anjuri Jain , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Garnier Colour Naturals, a creme-based hair colouring brand, disrupted its category in India by pointing out the negative aspects of rival powder-based products.


Roger Wang, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Princess Cruises, the world's third-largest cruise liner company, tackled a challenging Chinese market by creating a new 'Princess Class' targeting young middle class consumers.


Tanawat Chomtong , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Smirnoff, the vodka brand, introduced itself to a new generation of drinkers by igniting a conversation about young people's unspoken desires and rising aspirations in Thailand.


Ken Zhang, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes the launch of TRAX, a new car model by Chevrolet, which targeted young people in China with an optimistic and adventurous message through digital content.


Phil Springall and Sotiris Migkos, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2014

This case study demonstrates how Kärcher, the German cleaning equipment manufacturer, changed consumer perceptions of its business to successfully launch a new cleaning tool, which allowed it to follow-up with more products in the range.


Matthew Philip, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2014

This case study explains how Specsavers, the optician retail chain, grew from its launch in 1984 to become an international brand with the largest market share in the UK.

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