Brand Launches

Launching and relaunching brands

Brand Launches


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how loan company Nimble introduced a new way of lending to Australians.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how McCain Foods in the UK set out to grow the size of the frozen potato category with the launch of McCain Ready Baked Jackets.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how headphones company Beats by Dr Dre set out to differentiate itself in an uninspiring and homogenous market.


Stephen Whiteside, Event Reports, ClickZ, April 2015

This event report shows how Playboy, the men's magazine and online publisher, drove huge growth in its digital traffic - especially among millennials - by adopting a "safe for work" policy on the web.


Marie-Julie Lorenzo, Warc Prize for Social Strategy, Entrant, 2015

This case study describes how French fitness brand Domyos was launched in China by hybridizing a streetdance style and a slow-motion martial art.


Claudia Moselhi and James Devon , Warc Prize for Social Strategy, Entrant, 2015

This entry outlines how Sage by Heston Blumenthal, Breville Group's range of high-end kitchen appliances, was launched into the UK by focusing on 'food thinking' and stimulating interest in the products when customers were at the research stage.


Gerardo Martinez Romano, María Cristina Páez and Lucy Haide Balbuena Robles, ESOMAR, Latin America, April 2015

This paper investigates the ability of local and global companies to create balanced innovation portfolios, comparing developed and developing countries with a particular focus on Latin America.


Tobias Puehse, Nielsen, March 2015

This article introduces Nielsen's Breakthrough Innovation Report for Southeast Asia, which reviewed more than 2,500 consumer product launches across key Southeast Asia markets in order to identify innovation success.


Bridget Angear, Institute of Practitioners in Advertising, from Advertising Works 22, 2015

This article offers five lessons for relaunching brands, using examples from the 2014 IPA Effectiveness Awards winners.

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WARC BRIEFING

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The key trends and theories behind successful launches


BEST PRACTICE

Launching a brand

A practical how-to guide for marketers


CASE STUDY

eos: Reinventing Lip Balm

How to enter a hyper-competitive product category


RECOMMENDED CASES

Brand Launches

Warc's pick of the most effective case studies


CASE STUDY

Windows 8: Global Launch

Launching a major tech product across 42 markets