Best Practice

A collection of key Warc papers on marketing best practice

Best Practice papers by subject:


Joanna Seddon, WPP Atticus Awards, Grand Prix and Winner, Branding and Identity, 2013

This article explains how to engage in brand valuation and demonstrates the real commercial benefit marketing delivers to a business.

Andrew Green, Warc Best Practice, July 2014

This article sets out how internet ad views are measured, how they could be measured in the future, and how it is challenged by changing user habits.

Low Lai Chow, Event Reports, ad:tech ASEAN, July 2014

This event report outlines the findings of research carried out among senior marketers around the world by the World Federation of Advertisers and We Are Social aimed at promoting best-practice marketing.

Todd Herrold, Warc Best Practice, July/August 2014

This article identifies the opportunities for advertisers and brands provided by Facebook mobile advertising products.

Research on Warc, Rocket Fuel, June 2014

This report provides a list of simple tactics for making programmatic advertising more successful and effective, including real-world examples.

Jeff Hamilton and Adam Berman, ESOMAR, Digital Dimensions, June 2014

This paper presents research conducted on mobile internet use in emerging markets and provides best practice guidance for conducting international mobile survey research.

Research on Warc, NewsCred, May 2014

This report offers guidance and a framework for creating an effective branded content strategy, including developing original content, managing freelancers and measuring success.

Andrew Green, Warc Best Practice, May 2014
This article summarises how to best use radio as an advertising channel. Around US$36 billion will be spent on radio advertising in 2014 - about 6.7% of major media adspend globally.

Warc Exclusive, May 2014
This article provides marketers with information and guidance on researching consumers. Key themes include finding insight; using consumer insight; using pre-testing; testing creative in market; and finding the consumer in Big Data.



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