Best Practice

A collection of key Warc papers on marketing best practice

Best Practice papers by subject:
Communications
Consumers


RECENT ARRIVALS


Warc Best Practice, August 2016

This article covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.


Warc Best Practice, August 2016

This article covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.


Warc Best Practice, August 2016

This article considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.


Warc Best Practice, August 2016

This article explores current thinking and writing on the subject of rational advertising, a technique known for driving short-term behaviour and sales, and an effective tool in a marketing mix.


Warc Best Practice, August 2016

This article explores the current thinking and reading on the subject of sports marketing, aligning a brand or product with an event or team.


Warc Best Practice, August 2016

This article provides guidance and reading on storytelling strategies, or the fashioning of events into a meaningful, relateable story for customers to identify with and remember.


Warc Best Practice, August 2016

This article provides guidance and reading on the tactic of stunt marketing - a form of experiential marketing that aims to generate buzz and boost engagement.


Warc Best Practice, August 2016

This article explores the emerging use of neuroscience in market research, a discipline capable of exposing the underlying motivations behind consumer decision making.


Warc Best Practice, August 2016

This article provides guidance and reading on the new technology of 3D printing, allowing customers to become part of the production process.


Warc Best Practice, August 2016

This article provides advice about how marketers can improve brand perceptions and preference, and drive sales during popular events or cultural festivities such as Christmas or the Super Bowl.

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