Best Practice

A collection of key Warc papers on marketing best practice

Best Practice papers by subject:
Communications
Consumers


RECENT ARRIVALS


Todd Herrold, Warc Best Practice, July/August 2014

This article identifies the opportunities for advertisers and brands provided by Facebook mobile advertising products.


Research on Warc, Rocket Fuel, June 2014

This report provides a list of simple tactics for making programmatic advertising more successful and effective, including real-world examples.


Jeff Hamilton and Adam Berman, ESOMAR, Digital Dimensions, June 2014

This paper presents research conducted on mobile internet use in emerging markets and provides best practice guidance for conducting international mobile survey research.


Research on Warc, NewsCred, May 2014

This report offers guidance and a framework for creating an effective branded content strategy, including developing original content, managing freelancers and measuring success.


Andrew Green, Warc Best Practice, May 2014
This article summarises how to best use radio as an advertising channel. Around US$36 billion will be spent on radio advertising in 2014 - about 6.7% of major media adspend globally.

Warc Exclusive, May 2014
This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase. Key themes include the new path to purchase; connecting with shoppers; understanding different shopper types; engaging millennials; in-store innovation; and shopper-led communications.

Warc Exclusive, May 2014
This article provides marketers with information and guidance on researching consumers. Key themes include finding insight; using consumer insight; using pre-testing; testing creative in market; and finding the consumer in Big Data.

Warc Exclusive, May 2014
This article provides marketers with information and guidance on digital, mobile and social media. Key themes include digital marketing being mainstream; real-time marketing; mobile consumers; and the social mindset.

Warc Exclusive, May 2014
This article provides marketers with information and guidance on several major media channels. These include television, digital, print, radio, out of home and cinema are analysed.

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