Best Practice

A collection of key Warc papers on marketing best practice

Best Practice papers by subject:
Communications
Consumers


RECENT ARRIVALS


Andrew Green, Warc Best Practice, September 2014

This article summarises the best ways to use magazines as an advertising channel, including measurement and future developments.


Lois Jacobs and Thomas Ordahl, Admap, October 2014

This article explores the new demands made of brands as markets and disruption happen much quicker, and argues that 'agile brands' are the answer.


Tony Regan, Warc Best Practice, October 2014

This best practice guide covers search and social data, which are increasingly being used to drive insights for communications planning across channels.


Joanna Seddon, WPP Atticus Awards, Grand Prix and Winner, Branding and Identity, 2013

This article explains how to engage in brand valuation and demonstrates the real commercial benefit marketing delivers to a business.


Andrew Green, Warc Best Practice, July 2014

This article sets out how internet ad views are measured, how they could be measured in the future, and how it is challenged by changing user habits.


Low Lai Chow, Event Reports, ad:tech ASEAN, July 2014

This event report outlines the findings of research carried out among senior marketers around the world by the World Federation of Advertisers and We Are Social aimed at promoting best-practice marketing.


Warc Exclusive, July 2014

This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase.


Warc Exclusive, July 2014

This article provides marketers with information and guidance on researching consumers.


Warc Exclusive, July 2014

This article provides marketers with information and guidance on sponsorship strategies.

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