Behavioural Targeting

Targeting ads based on user behaviour

Behavioural Targeting


Low Lai Chow, Event Reports, Adobe Digital Marketing Symposium, July 2014

This event report outlines ten digital marketing trends identified by Adobe Digital Index.


Leigh Caldwell and Elina Halonen, ESOMAR, Congress, Nice, September 2014

This paper explores the role of the unconscious mind in consumer decision making and offers ideas and explanations of how market researchers can access consumer's unconscious processes.


Maria Domoslawska, Heather Dougherty and Mark Canada, ESOMAR, Congress, Nice, September 2014

This paper provides practical advice for market researchers who feel overwhelmed by the amount of  data generated by new technologies and want to incorporate traditional research methods into this new 'paradigm'.


Eric Singler, Françoise Waintrop, Richard Bordenave and Etienne Bressoud, ESOMAR, Best Case History, Congress, Nice, September 2014

This paper demonstrates how the French government used "nudging" to promote the use of digital tax administration and proposes guidelines on the best use of nudge design for optimal ROI.


Low Lai Chow, Case Studies on Warc, July 2014

This case study looks at how British Airways tapped into business-related social media to attract its target audience with carefully selected content.


Hamid Habib, Warc Exclusive, OMD, September 2014

This article discusses how brands can engage with young consumers who frequently respond to the deluge of digital entertainment and communications by rejecting material that is too lengthy with the shorthand "Tl;dr" - or, "Too long; didn't read".


Geoffrey Precourt, Event Reports, Dx3 Canada, March 2014

This event report describes how Canadian Tire, the retailer, is tackling the process of digital change.


WPP Atticus Awards, Highly Commended, Corporate, 2013

This article examines how brands can help consumers make use of personal data to manage their health and wellbeing.


Nick Hirst, Admap, September 2014

This article sets out the basic features and benefits of 'proximity beacons' - low-cost transmitters which use Bluetooth to provide location targeted communications in stores.

WARC RECOMMENDS


ARTICLE FOCUS

Impact of Targeting

An overview from the Advertising Research Foundation


BEST PRACTICE

Behavioural models

Tips, strategies and reminders for behavioural approaches


ADMAP

Personalised Targeting

Behavioural targeting focus in the Mar 2011 issue