Behavioural Targeting

Targeting ads based on user behaviour

Behavioural Targeting


Warc Exclusive, February 2015

This article provides marketers with information and guidance on digital, mobile and social media.


Etienne Bell, Warc Exclusive, Crimtan, February 2015

This article shows how airlines can partner with digital advertising networks and use their combined datasets to address prospective customers with highly-targeted online campaigns.


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, January 2015

This article explains why people are poor at saving money and suggests four applications of behavioural science that brands are using to help people to save more.


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, January 2015

This article shows how behavioural economics can explain inefficient money management and highlights innovative retail bank accounts that are helping consumers manage their money better.


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, January 2015

This article examines why people are not saving enough for retirement and behavioural economics can encourage people to save towards their retirement earlier in working life and become more engaged in the process.


Brian Carruthers, Event Reports, Econsultancy Programmatic, December 2014

This event report outlines how snack foods giant Mondelez is developing its programmatic buying to drive reach and optimise its media buying.


James Hurman, Admap, February 2015

This article discusses the importance of storytelling, in the context of Daniel Kahneman's theories about how experiences create memories.


Stephen Whiteside, Event Reports, ANA Mobile First, December 2014

This event report sets out four mobile 'truths' identified by Heineken, the beer brewing group, in the US - and gives examples of how the company has leveraged these truths with its brand.


Paolo Antonetti and Stan Maklan, International Journal of Market Research, Vol. 57, No. 1, 2015
Scholars have documented that many consumers have positive attitudes towards responsible products but do not consistently buy these alternatives. In this paper we present a new perspective, based on categorisation theory, to examine the attitude–behaviour gap.

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Behavioural targeting focus in the Mar 2011 issue