Behavioural Targeting

Targeting ads based on user behaviour

Behavioural Targeting


Eli Goodman and Tania Yuki, comScore, May 2014

This presentation sets out the opportunity offered by Instagram, the photo-sharing platform, for brands to engage with consumers, including how some brands are already using it and how Instagram may evolve.


Mark Curtis, Warc Exclusive, August 2014

This article discusses how Amazon's Fire phone could exert a wider influence on the digital ecosystem.


Andrew Green, Warc Best Practice, July 2014

This article sets out how internet ad views are measured, how they could be measured in the future, and how it is challenged by changing user habits.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report, focusing on the US market, describes various trends that are reshaping the digital ecosystem, as well as their impact on legacy forms of media.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report outlines the issues that marketers need to address to tackle value erosion in the digital marketing ecosystem, based on analysis by the Association of National Advertisers and Forrester.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report explains how American Express, the financial services brand, has developed its strategy on social media.


Jonathan Sinton, TNS, Connected Life, July 2014

This article sets out why brands need to develop a fully mobile-centric strategy that goes beyond just delivering a responsive version of the PC experience.


John Davidson, Event Reports, Festival of Media Global, April 2014

This event report sets out the latest trends and perspectives regarding programmatic advertising, including benefits such as cost savings through cutting waste.


Matthew Tod, Admap, July/August 2014

This article sets out the need for a 'total retail' approach to shopper marketing, rather than a multichannel approach, with a strong central brand and consistent consumer experience.

WARC RECOMMENDS


ARTICLE FOCUS

Impact of Targeting

An overview from the Advertising Research Foundation


BEST PRACTICE

Behavioural models

Tips, strategies and reminders for behavioural approaches


ADMAP

Personalised Targeting

Behavioural targeting focus in the Mar 2011 issue