Behavioural Targeting

Targeting ads based on user behaviour

Behavioural Targeting


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report explains how American Express, the financial services brand, has developed its strategy on social media.


Jonathan Sinton, TNS, Connected Life, July 2014

This article sets out why brands need to develop a fully mobile-centric strategy that goes beyond just delivering a responsive version of the PC experience.


John Davidson, Event Reports, Festival of Media Global, April 2014

This event report sets out the latest trends and perspectives regarding programmatic advertising, including benefits such as cost savings through cutting waste.


Matthew Tod, Admap, July/August 2014

This article sets out the need for a 'total retail' approach to shopper marketing, rather than a multichannel approach, with a strong central brand and consistent consumer experience.


Nick Hirst, Admap, July/August 2014

This article describes 'Twitter Amplify', a partnership between Twitter, content owners and brands to boost brands' content marketing.


Todd Herrold, Warc Best Practice, July/August 2014

This article identifies the opportunities for advertisers and brands provided by Facebook mobile advertising products.


David Clements, Admap, July/August 2014

This article addresses the future of retail as advances in data processing allow for greater targeting, personalisation and integration across channels.


Rachelle Headland, Admap, July/August 2014

This article shows why 'retail-out' marketing strategies which should replace 'shelf back' strategies, given that purchase journeys do not take a predictable shape.


Stephen Whiteside, Event Reports, Internet Week New York, May 2014

This event report discusses how the Campbell Soup Company is preparing for the kitchen of the future, where various appliances will be connected to the internet and receive different types of content.

WARC RECOMMENDS


ARTICLE FOCUS

Impact of Targeting

An overview from the Advertising Research Foundation


BEST PRACTICE

Behavioural models

Tips, strategies and reminders for behavioural approaches


ADMAP

Personalised Targeting

Behavioural targeting focus in the Mar 2011 issue