Behavioural Targeting

Targeting ads based on user behaviour

Behavioural Targeting


Stephen Whiteside, Event Reports, Advertising Week New York, October 2014

This event report shows how The Cosmopolitan Hotel of Las Vegas and United Airlines created a new media channel to connect with flyers travelling to the city.


Low Lai Chow, Event Reports, Qualitative 360, October 2014

This event report explains how Kellogg, the food manufacturer, is using different types of qualitative research to understand consumers in Asia better.


Stephen Whiteside, Event Reports, ANA Masters of Marketing, October 2014

This event report shows how MasterCard, the payments company, has put engaging experiences at the heart of its branding efforts.


Adina Poenaru, Sid Simmons, Keith Goffin and Paul Baines, Warc Best Practice, November 2014

This article suggests that market segmentation is as much about how you do as what you do with it, and offers guidance for effectively segmenting a market - and embedding the focus on a segment across the business.


Joseph Clift, Event Reports, ad:tech London, October 2014

This event report describes how Sky, the UK television broadcaster, has developed technology which allows advertisers to better target households by demographics.


Stephen Whiteside, Event Reports, Advertising Week New York, October 2014

This event report shows how MillerCoors, the brewing group, is ramping up its content-marketing capabilities to engage millennials.


Peter Field, Warc Trends, October 2014

This Warc Trends Report analyses case studies that represent the best in social media strategy and draws lessons from them for other brands to follow.


Stephen Whiteside, Event Reports, Advertising Week New York, October 2014

This event report explains how Heineken USA, the brewing group, is enhancing its knowledge and capabilities in the mobile space.


Vanella Jackson, Admap, October 2014

This article challenges the growing dominance of Big Data in describing and predicting customer behaviour, when creative approaches to research can help uncover why consumers behave like they do.

WARC RECOMMENDS


ARTICLE FOCUS

Impact of Targeting

An overview from the Advertising Research Foundation


BEST PRACTICE

Behavioural models

Tips, strategies and reminders for behavioural approaches


ADMAP

Personalised Targeting

Behavioural targeting focus in the Mar 2011 issue