Behavioural Targeting

Targeting ads based on user behaviour

Behavioural Targeting


Paolo Antonetti and Stan Maklan, International Journal of Market Research, Vol. 57, No. 1, 2015
Scholars have documented that many consumers have positive attitudes towards responsible products but do not consistently buy these alternatives. In this paper we present a new perspective, based on categorisation theory, to examine the attitude–behaviour gap.

Stephen Whiteside, Event Reports, ad:tech New York, November 2014

This event report shows how AB InBev, the brewing group, is aiming to enhance its in-store marketing efforts using digital technology.


Tom Barker, Warc Exclusive, January 2015

This article provides a simplified guide to programmatic buying, arguing that it is important for more marketers to understand this important technology and move marketing strategies to 'always on' to make the most of it.


Erol Soyer, Warc Exclusive, January 2015

This article addresses the subject of advertising fraud, a major issue that the industry as a whole has, thus far, failed to address in a coherent fashion.


Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report outlines the major mobile and media trends from CES 2015, based on the views of several leading advertising executives who attended the event.


Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report explores how the "internet of things" - a trend embodied by smart homes and cars - will impact marketing, based on the views of several leading executives who attended CES 2015.


Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report discusses the advances made in the area of wearable technology, and where there is still room for manufacturers to progress, based on the views of several leading executives who attended CES 2015.


Stephen Whiteside, Event Reports, Ad Age Data, October 2014

This event report discusses how Kraft, the food group, has aimed to address three data integrity issues which are common across the advertising ecosystem.


Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This article highlights insights into emerging technology from communications industry executives and the significance for marketers.

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