B2B

Marketing to the business world

Decision Making


Case Study

PETA: 98% human
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how PETA (People for the Ethical Treatment of Animals) reduced the use of primates for entertainment purposes in the USA.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Fundacion Exito, the social responsibility arm of the Exito Group of retail stores in Colombia, conducted a campaign to detect hearing defects in school children.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Spanish charity for the homeless, Fundacio Arrels, boosted donations by selling new typefaces created for it.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Adobe Systems in Sweden promoted its Creative Cloud product by employing a Photoshop Live-Street Retouch Prank.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how leading Australian jobsite Seek set up a website to promote volunteering for charities via the medium of donated space.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how CNA, a school in Brazil for teaching English, established its presence in the field by a new approach to how students learnt.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Lulea Government /Lulea Business Agency in Sweden encouraged the development of datacentres in a remote polar region.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Romanian sports newspaper Gazeta Sporturilor ran a charity campaign which raised money without costs.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the US Air Force improved perceptions of the STEM opportunities available to attract high school students into considering it as a career.

WARC RECOMMENDS


WARC BRIEFING

B2B

An overview of the B2B marketing sector


CASE STUDY

American Express: Small Business Saturday

How a financial services giant established a national event


ARTICLE FOCUS

How best to market to professionals?

Millward Brown on using media to reach a B2B audience


ARTICLE FOCUS

Brand strategy for B2B companies

What B2B and B2C brands have in common