B2B

Marketing to the business world

Decision Making


Angela Richmond, Sam Fettiplace and Sam Dancy, MRS Awards, Finalist, December 2014

This article explains how the UK's Nuclear Decommissioning Authority improved its supply chain relationships by working to understand the experiences of suppliers.


Joanna Thompson, Paola Franco and Jon Puleston, MRS Awards, Finalist, December 2014

This article explains how 'gamification' was applied to healthcare research with doctors, finding that these principles improved engagement with surveys.


Victoria Guyatt, Paul O'Meara and Tane Olsen, MRS Awards, Winner, December 2014

This article describes ethnographic research into the experiences of people who suffer with Psoriasis, a skin condition.


Simon Stebbing, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Onglyza, a diabetes medication developer, targeted doctors with an immersive simulator experience to enable doctors to experience hypoglycaemic events.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Volkswagen Trucks created a shopping cart that helped shoppers stick to their budget as a way of communicating their tailor-made trucks to budget-conscious small business owners.


Eve Conboy, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Core Media, Ireland's largest media-buying group, created the world's first internet-powered moustache to support the charity Movember and demonstrate the collective talent, expertise and passion of the agencies within the group.


Bijal Pathak, Warc Prize for Innovation, Entrant, 2014

This case study describes how Dubai Customs impressed over 500 IT specialists who were delegates from around the world for the 2013 World Customs Organisation's annual IT Conference.


Vinicius Silva and Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how technology brand General Electric improved its brand perception in Brazil by creating strategic points of contact using different types of media.


Moti Zwilling, Warc Prize for Innovation, Entrant, 2014

This case study describes how researchers at the School of Business Administration, Bar-Ilan University, Israel, developed a tool to to assist advertising agencies to select the best product campaign endorser successfully from a list of a given candidates.

WARC RECOMMENDS


WARC BRIEFING

B2B

An overview of the B2B marketing sector


CASE STUDY

American Express: Small Business Saturday

How a financial services giant established a national event


ARTICLE FOCUS

How best to market to professionals?

Millward Brown on using media to reach a B2B audience


ARTICLE FOCUS

Brand strategy for B2B companies

What B2B and B2C brands have in common