3rd December: Warc Social Prize judges revealed
Warc has today announced the full judging panel for the Warc Prize for Social Strategy.
The line-up includes executives from DigtasLBi, Edelman, Havas, Leo Burnett, McCann, Droga5, DDB, Dare, Microsoft, Mullen, Keller Fay, We Are Social, McKinney and Telstra.
Among them is Baba Shetty, who joined DigitasLBi as chief strategy and media officer earlier this year, having previously been CEO at Newsweek/The Daily Beast. His new role involves the oversight of media, content and social capabilities.
Read the full story on Warc News
7th November: Brands 'ignore fundamentals' in social
Marketers risk being distracted from the fundamentals of brand-building by chasing new platforms, according to a leading social marketer.
In an exclusive video interview with Warc, Pete Blackshaw, Nestlé's global head of digital and social media, argued: "We tend to ignore the fundamentals as we pursue the shiny new object."
Brand-builders who remained focused on "the core fundamentals of marketing" tended to "get ahead the fastest and justify the biggest budgets," he added.
16th September: Warc launches $10,000 Prize for Social Strategy
Warc, the marketing intelligence service, today launches the Warc Prize for Social Strategy, a global competition to find the best examples of social ideas that drive business results.
The Prize will look for examples of marketing or communications strategies that inspire social effects (conversation, sharing, participation or advocacy) and also a measurable business impact. It is free to enter, and open to clients and agencies in any discipline.
Warc is offering a Prize fund of US$10,000. There will be a $5,000 Grand Prix for the world's best social strategy case study, plus five $1,000 Special Awards. There will also be Gold, Silver and Bronze awards for the highest-scoring cases.