The Warc Prize for Social Strategy - Judging criteria

"I'll be looking out for ideas that have social baked in from the start, and deliver meaningful results for the brands behind them."

Prize chairman Pete Blackshaw, Global Head of Digital and Social Media, Nestlé

The Warc Prize for Social Strategy will be judged by some of the smartest digital marketers and communications experts in the world, both from client and agency side. They will be led by Prize chairman Pete Blackshaw, Global Head of Digital and Social Media, Nestlé.

Judges will be asked to score papers according to the following criteria (percentage figures indicate weighting of marks):

  1. Insight and strategic thinking (30%) Does the case study show an in-depth understanding of the brand and its business objectives? Does the case study show a strategic 'leap' that others have not taken? Did it produce a powerful idea that could be turned into effective marketing activity? Does it make a strong argument for why the strategy was 'social' in nature?
  2. Implementation (15%) How well did the creative execution and/or media channel/touchpoint strategy bring the strategy to life?
  3. Social effects (15%) Did the strategy drive powerful social effects? How well does the case study present these effects?
  4. Business effects (30%) Did the strategy drive powerful business effects that met the objectives set out at the start of the case study? How well does the case study present these effects, and can it show a relationship between the social effects and the business effects?
  5. Can other marketers learn from this case study? (10%) Does the case study offer insights and lessons that other brands can draw on?