The Warc Prize for Innovation 2014

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The Warc Prize for Innovation 2014

Rewarding the demonstration of innovation in communications with a $10,000 prize fund and publication on warc.com, the industry's leading global source of rigorous, evidence-based case studies.

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NEWS

Warc Prize 2014 news

Innovation Prize shortlist named

A total of 28 entries have been shortlisted for the Warc Prize for Innovation.

Shortlisted entries come from 12 countries this year – including the UK, Australia, China, India and Brazil – and, for the first time, the shortlist features five entries from the UAE and three from Peru. Read more…


INFO FOR ENTRANTS

The Warc Prize for Innovation 2014 is now closed. The shortlisted entries are being reviewed by the judges.

We expect to announce the winners in November.

In the meantime, you can still:

> read the Entry Kit
> view the Terms & Conditions


SHORTLIST

The winners of the Warc Prize for Innovation will be selected from the following 28 shortlisted entries.

Case study links are subscriber-access only: browse the summaries here.

Antarctica: Beer ticket
(ALMAP BBDO / AmBev / Brazil)

Audi: Instant valuation billboard
(ALMAP BBDO / Audi / Brazil)

Ballantine's Whisky: tshirtOS
(Havas Work Club / Pernod Ricard / Brazil, Mexico, United Kingdom and United States)

Brainy Bike Lights: Making urban cycling safer
(The Behavioural Architects / Brainy Bike Lights / United Kingdom)

Coca Cola China: Lyric Cokes
(Isobar / The Coca-Cola Company / China)

Coca-Cola: Amwaj Farah (Ripples of Happiness)
(FP7/DXB (Part of McCann Worldgroup) / Coca-Cola Middle East / Middle East)

Coca-Cola: Share a Coke
(Nathalie L'Hoir and Patricia Lo Presti / The Coca-Cola Company / Belgium)

Coca-Cola: Two Worlds. One Song.
(FP7/DXB (Part of McCann Worldgroup) / Coca-Cola Middle East / Middle East)

Colgate Equity: Grinners are winners
(George Patterson Young & Rubicam Sydney and VML / Colgate / Australia)

Depaul UK: Don't raise money, make money
(Publicis London / Depaul International / United Kingdom)

Kan Khajura Station: From the 'dark' to connectivity
(Lowe & Partners and PHD India / Unilever India / India)

Lifebuoy: Help a child reach 5
(Lowe Lintas + Partners / Unilever / Brazil, India, Indonesia and Saudi Arabia)

Lifescan: Simple touches, better life
(Initiative Media Middle East / Johnson & Johnson / Pan Arab, Saudi Arabia and United Arab Emirates)

Mercedes A Class: #YouDrive
(AMVBBDO / Mercedes-Benz / United Kingdom)

Mercedes-Benz: Sound with power
(AMVBBDO / Mercedes-Benz / United Kingdom)

Optus: Clever buoy
(M&C Saatchi Sydney / Optus / Australia)

Ponle Corazón: Searching for hearts
(MediaConnection BPN and FCB MAYO / Peruana de Cáncer / Peru)

Postbank: Saving mortgage loan
(Graffiti BBDO / Eurobank Bulgaria / Bulgaria)

Samsung Galaxy NX Camera: The Samsung NX Rover
(Cheil UK / Samsung Electronics UK / Europe (EU) and United Kingdom)

SmartLife: Adopt-a-labourer's hello education
(FP7/DXB (Part of McCann Worldgroup) / SmartLife / United Arab Emirates)

SmartLife: SAPNA – how 17,793 nails changed the future of generations to come
(FP7/DXB (Part of McCann Worldgroup) / SmartLife / United Arab Emirates)

The University of Engineering and Technology Admissions: 1200 trees-like purifying billboard
(MediaConnection BPN and FCB MAYO / The University of Engineering and Technology / Peru)

The University of Engineering and Technology Admissions: Potable water generator
(MediaConnection BPN and FCB MAYO / The University of Engineering and Technology / Peru)

Unilever All Things Hair: Taking a brand-agnostic approach to treat a lacklustre category with style
(Razorfish / Unilever / Canada and United Kingdom)

Victoria Responsible Gambling Foundation: 100 Day Challenge
(McCann Melbourne / Victoria Responsible Gambling Foundation / Australia)

Virgin Mobile Australia: Game of Phones
(Starcom MediaVest Group / Virgin Mobile Australia / Australia)

Vodafone: Ghita the social shepherd
(BVMcCann Erickson Romania / Vodafone Romania / Romania)

Westpac: Symphony seamless customer engagement programme
(The Affinity Group (T/A Unity) / Westpac / New Zealand)


JUDGES

Peter Espersen

The judging panel is chaired by Peter Espersen, Head of Community Co-creation, Content and Campaigns for LEGO Group.

He is joined by senior executives from companies including PepsiCo, Unilever, DDB Europe, Cheil, BSSP, Hakuhodo DY, Draft FCB, McCann, Deutsch and The Futures Company.

Meet the judges here


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