Warc - Ideas and evidence for marketing people

About us▼

Help▼

Store▼

ALL OF WARC

Case Studies

Articles

Research Papers

News

Advanced Search

Case Finder
Pinpoint the case evidence you need – search by industry, objective, media and more.

Recommended Cases
Case summaries showcasing leading brands achieving key marketing objectives.

Campaign Videos
Creative TV and video executions from the most innovative and market-leading brands.

Latest Awards
Browse campaigns from the world's leading advertising and marketing effectiveness awards.

Warc Prizes
The latest from our annual case study competitions.

Effectiveness Index (external website)
Rankings of the world's most effective agencies, advertisers and brands.

Industry Topic Pages
Shortcuts to the latest industry-focused information and insight.

Alcoholic Drinks
Apparel & Accessories
Automotive
Financial Services
Food
Government & Non-profit
Household & Domestic
Luxury
Media & Entertainment
Pharmaceutical & Health
Retail
Soft Drinks
Telecoms
Tobacco
Toiletries & Cosmetics
Travel & Tourism
Utilities

Subject Topic Pages
Shortcuts to the latest information
and insight by subject area.

Consumers
Data
Geographies
Main Media
Marketing
Other Channels

Guides

Overviews of leading brand owners, and guides to key issues and tasks.

Company Profiles
Best Practice
Briefings

Warc Index

Browse all articles, papers and case studies by subject.

Latest Trends
Latest reports from Warc and trusted partners offering unique insights into current trends.

Consumers
The driving forces behind consumer behaviour.

Industries
New developments for industries and sectors.

Marketing
Strategic insight for the marketing of brands.

Media & Tech
Latest innovations in media and technology.

Geographies
Insight and intelligence for countries and regions.

News
Daily coverage of key developments for marketers worldwide.

The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.

Data
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.

Event Reports
Key briefings from major conferences and events in the US, Europe and Asia Pacific.

Event Listings
Plan your schedule of must-attend events with our global calendar of conferences.

Your Profile
Review your contact details and public profile.

Your Topics
Choose and review which topics to follow.

Your Brands
Choose and review which brands to follow.

Your Email Updates
Select and manage the emails you receive.

Client Services
Contact your dedicated Client Services Manager.

Warc Plus
Put our research team at your service.

Home > Case Studies > Awards > The Warc Prize for Innovation 2012

The Warc Prize for Innovation 2012

Rewarding the demonstration of innovation in communications with a $10,000 prize and publication on warc.com, the industry’s leading global source of rigorous, evidence-based case studies.

WINNER

warc prize winner Rom

Rom, the Kandia Dulce-owned chocolate bar, is the winner of the $10,000 Warc Prize for Innovation.

The risk-taking campaign from BV McCann Erickson stirred up patriotic sentiment by claiming that the Romanian brand was being relaunched as "American Rom".

The runner-up prize went to FARC Operation Christmas.

Read the full press release