Home > Case Studies > Awards > The Warc Prize for Innovation 2012
Rewarding the demonstration of innovation in communications with a $10,000 prize and publication on warc.com, the industry’s leading global source of rigorous, evidence-based case studies.
Rom, the Kandia Dulce-owned chocolate bar, is the winner of the $10,000 Warc Prize for Innovation.
The risk-taking campaign from BV McCann Erickson stirred up patriotic sentiment by claiming that the Romanian brand was being relaunched as "American Rom".
The runner-up prize went to FARC Operation Christmas.
Read the full press release
The other four campaigns shortlisted for the Warc Prize for Innovation were:
Polident: Kilauan Emas
Promote Iceland: Inspired by Iceland
Febreze: Breathe Happy
Dettol: Messaging interrupts, utility delights
Browse the original longlist
Browse all of the entrants
The Coca-Cola Company
Read about The Coca-Cola Company's approach to innovation and the 70/20/10 rule (free)
Meet the rest of the judges