The Warc Prize for Innovation 2012

Home > Case Studies > Awards > The Warc Prize for Innovation 2012

The Warc Prize for Innovation 2012

Rewarding the demonstration of innovation in communications with a $10,000 prize and publication on warc.com, the industry’s leading global source of rigorous, evidence-based case studies.

browse all


WINNER

warc prize winner Rom

Rom, the Kandia Dulce-owned chocolate bar, is the winner of the $10,000 Warc Prize for Innovation.

The risk-taking campaign from BV McCann Erickson stirred up patriotic sentiment by claiming that the Romanian brand was being relaunched as "American Rom".

The runner-up prize went to FARC Operation Christmas.

Read the full press release


SHORTLIST

warc prize shortlist

The other four campaigns shortlisted for the Warc Prize for Innovation were:

Polident: Kilauan Emas
Promote Iceland: Inspired by Iceland
Febreze: Breathe Happy
Dettol: Messaging interrupts, utility delights


Browse the original longlist

Browse all of the entrants