Australian Effies 2013

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New Zealand Effies 2013

The Communications Agencies Association of New Zealand presents Effies winners that combine all the disciplines of a successful marketing program.

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AGENCY OF THE YEAR

The Most Effective Agency of the Year award went to DDB.

NZ Lotteries

DDB won one Gold Effie for its Too big to handle campaign for NZ Lotteries.

The top agency also took home 10 further Effies including the Silver-winning campaign for Westpac: Still Flatting?


GRAND EFFIE

Health Promotion Agency:
Changing Behaviour & Saving Lives

Health Promotion Agency

This campaign by DraftFCB New Zealand raised awareness of depression and the issues around it, and encouraged people to self-help.

A television ad and supporting media directed people towards a website, where a self-help tool was available.


GOLD EFFIES

NZ Police:
Increasing the diversity of NZ Police

NZ Police

Boundary Road Brewery:
The Resident

Frucor Beverages:
V Brand

Mitre 10:
Making DIY Easy As