North American Effies 2013

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North American Effies 2013

Awarding ideas that work

Following the North America Awards Gala held in New York City on May 22nd, view all the available case studies, complete with campaign videos, here on Warc.

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GRAND EFFIE

The top prize went to Activision Blizzard and 72andSunny for the Call of Duty Modern Warfare 3 campaign.

Grand Effie

'The Vet and the n00b' case study shows how the Call of Duty video game series attracted both core fans and a new, older audience by celebrating the thrill of progression to deliver over $400m within 24 hours.


SELECTED GOLD WINNERS

Kellogg's: Walmart Back-to-School

Chipotle: Cultivate a better world

Athenos

Kraft Mac and Cheese: Sabamos que te va a encantar

Corona Extra: Finding our Beach

Costa Rica: Million Dollar Gift of Happiness

Tide: Mi Tide


OTHER WINNING CASES

Mizuno: Mezamashii Run Project

Etch A Sketch: Shake It Up, America

Gold

Samsung: The Next Big Thing is Already Here

JetBlue Getaways: Get Away With It

Sprite: Slam Dunk Intensity Meter

Prudential: Day One

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