Home > Case Studies > Awards > North American Effies 2013
Awarding ideas that work
Following the North America Awards Gala held in New York City on May 22nd, view all the available case studies, complete with campaign videos, here on Warc.
The top prize went to Activision Blizzard and 72andSunny for the Call of Duty Modern Warfare 3 campaign.
'The Vet and the n00b' case study shows how the Call of Duty video game series attracted both core fans and a new, older audience by celebrating the thrill of progression to deliver over $400m within 24 hours.
Kellogg's: Walmart Back-to-School
Chipotle: Cultivate a better world
Kraft Mac and Cheese: Sabamos que te va a encantar
Corona Extra: Finding our Beach
Costa Rica: Million Dollar Gift of Happiness
Tide: Mi Tide
Mizuno: Mezamashii Run Project
Etch A Sketch: Shake It Up, America
Samsung: The Next Big Thing is Already Here
JetBlue Getaways: Get Away With It
Sprite: Slam Dunk Intensity Meter
Prudential: Day One