MMA Smarties 2013

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MMA Smarties 2013

The Mobile Marketing Association Smarties Global Awards are presented to campaigns that use innovation and creativity to successfully push the boundaries of mobile marketing.

BROWSE ALL


BEST IN SHOW

Chicago Shakespeare Theater
Arc Worldwide/Leo Burnett
Will and George come to Life

MMA Best in Show

This campaign by Arc Worldwide/Leo Burnett was kicked off by an event in an art gallery, with the help of a fake version of the painting the play was based on.

The mobile strategy led to eight million media impressions and an extension of the play's theater run.


SELECTED GOLD

Mercedes
Maxus
#YOUDRIVE

Mercedes Youdrive

Mahou-San Miguel
Mobile Dreams Factory
Which colour is Madrid?

Samsung
Razorfish
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FURTHER GOLD

Billboard Magazine
Ogilvy & Mather Sao Paulo
The end of the silent magazine

Billboard magazine

Abercrombie & Fitch
R/GA
The A&F Forecast

Swedish Afghan Committee
Mobiento
Donate a word via SMS