Home > Case Studies > Awards > 4A's Jay Chiat Awards 2011
Recognising excellence in strategic thinking that inspires creative work.
The key criteria for winning an award are a great strategic idea; a powerful, creative manifestation of the idea; and a clear link between the two.
The Grand Prix was shared between two campaigns.
The Colombian Ministry of Defence and Lowe & Partners reached members of the FARC with Operation Christmas. Read more on the background of the demilitarisation program.
Puma and Droga5 also took a top prize for recognising The Joy of Sport. Read more on the insight into Puma's global repositioning campaign.
The Cosmopolitan of Las Vegas: Just the right amount of wrong
Gatorade: G-Series product launch
Microsoft Bing: Decode Jay-Z with Bing
Adobe: Museum of Digital Media
The National HIV Council: F**K TREE
Read Andrew Delbridge’s assessment of the gold winners
Brainjuicer: Let's get emotional about advertising
Starcom USA: EQ
The Marketing Arm: Fans, brands, and properties
co.r inovação: The Follow the Rabbit Methodology
Andrew Delbridge on innovation and entrepreneurship