Home > Case Studies > Awards > 4A's Jay Chiat Awards 2010
Recognising excellence in strategic thinking that inspires creative work.
The key criteria for winning an award are a great strategic idea; a powerful, creative manifestation of the idea; and a clear link between the two.
TBWA\Chiat\Day took the top prize for its campaign for Gatorade: A Story of Second Chances.
Read analysis and comments on the winners from Andrew Delbridge, Strategy Festival chairman.
Creative Technologies: Best Buy
Existing Brands: Dixons.co.uk
For-Good Strategy: LG Mobile
Media/Comms Strategy: Microsoft
Brand Experience: Rhode Island Community Food Bank
Existing Brands: Yellowbook
Innovation: Research Robots
Innovative Design: Barnes & Noble
Brand Experience: Burger King
Media/Comms Strategy: IBM
New Brand: Kotex
For-Good Strategy: The Alliance for Climate Protection
Research Innovation: The Pool
Social Media Strategy: Toyota Sienna
Social Media Strategy: Travelocity