IPA Effectiveness 2011

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IPA Effectiveness Awards 2011

Rewarding campaigns that demonstrate payback of marketing communications

Recognised as Adland's most rigorous awards scheme, entrants have to prove that their communications strategies have worked in hard business terms.

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GRAND PRIX

IPA Effectiveness Awards 2011

Also recognised as Best Social Value and Best International case study, this campaign from Lowe showed how the Colombian Ministry of Defence successfully demobilised members of the guerrilla group FARC, which commits a terrorist act on average once every three days.


SILVER AWARDS

Promote Iceland: Inspired by Iceland

IPA - Ovaltine

Jungle Formula: From repellent to compelling or how Jungle Formula took the sting out of summer

Organ Donor Register: When it is better to receive than to give


SPECIAL AWARDS

Best Channel Planning
Aquafresh Kids: Helping mum win the Bedtime Battle

IPA - Aquafresh

Best Social By Design, Best Dedication to Effectiveness
first direct live

Best Newcomer, Best New Learning
How Marie Curie Cancer Care benefited from asking people to collect money rather than simply give


BRONZE AWARDS

East Midlands Trains: Email CRM

IPA - East Midlands Train

Fiat Portal

Lynx: Facebook campaign

McCain: Driving a wedge between chips

Walkers: Sandwich

The Economist


GOLD AWARDS

Ovaltine
How moving from a sleep aide to a daytime break drink paid dividends

IPA - Ovaltine

Depaul UK
iHobo

IPA - Depaul iHobo

ADVERTISING WORKS 20

IPA Effectiveness Awards Adworks 2011Case studies from the 2011 Effectiveness Awards, along with six specially commissioned chapters of insight and analysis