Home > Case Studies > Awards > IPA Effectiveness Awards 2011
Rewarding campaigns that demonstrate payback of marketing communications
Recognised as Adland's most rigorous awards scheme, entrants have to prove that their communications strategies have worked in hard business terms.
Program of Humanitarian Attention to the Demobilised FARC Operation Christmas
Also recognised as Best Social Value and Best International case study, this campaign from Lowe showed how the Colombian Ministry of Defence successfully demobilised members of the guerrilla group FARC, which commits a terrorist act on average once every three days.
Promote Iceland: Inspired by Iceland
Jungle Formula: From repellent to compelling or how Jungle Formula took the sting out of summer
Organ Donor Register: When it is better to receive than to give
Best Channel Planning Aquafresh Kids: Helping mum win the Bedtime Battle
Best Social By Design, Best Dedication to Effectiveness first direct live
Best Newcomer, Best New Learning How Marie Curie Cancer Care benefited from asking people to collect money rather than simply give
East Midlands Trains: Email CRM
Fiat Portal
Lynx: Facebook campaign
McCain: Driving a wedge between chips
Walkers: Sandwich
The Economist
Ovaltine How moving from a sleep aide to a daytime break drink paid dividends
Depaul UK iHobo
Case studies from the 2011 Effectiveness Awards, along with six specially commissioned chapters of insight and analysis
Browse all of the 2011 winning and non-winning entrants
Browse all of the 2010 winning and non-winning entrants