IAPI AdFx Awards 2012

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IAPI AdFx Awards 2012

Linking a great strategic idea and an impactful creative execution

The Institute of Advertising Practitioners in Ireland (IAPI) AdFx Awards honour the most effective advertising campaigns. They are based on proven impact on behavioural attitude and promote the role of advertising as an effective and efficient used in the marketing process.

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GRAND PRIX

SuperValu: 'Hello' to the new range
DDFH&B

SuperValu


BEST CREATIVE CAMPAIGN

Skoda: Simply Clever
Owens DDB

SuperValu


GOLD AWARDS

Best use of research
HSE QUIT:
1 in every 2 smokers

IAPI Advertising Effectiveness

Cadbury Dairy Milk:
It's a matter of taste

National Lottery Scratch Cards:
Bringing little surprises to life

ISPCC:
I can't wait


SELECTED SILVER AWARDS

Best Integrated Campaign
Fáilte Ireland:
The fun starts here

IAPI Advertising Effectiveness

Best New Learning
Bord Gáis: At the touch of a finger

BOI: Double your interest

Heineken: Getting promiscuous drinkers to settle down