Home > Case Studies > Awards > EACA Euro Effies 2011
The gold standard in marketing communications effectiveness across multiple European markets.
Inspired by Iceland
The top prize went to the tourism campaign from The Brooklyn Brothers and Islenska. Following the double blow of a financial crisis and volcanic eruption, people power was employed to change global perceptions of the country.
The social media-led strategy grew visitor numbers by 27% against forecast and a short-term ROMI of 62.7:1.
Nikon: I AM Nikon
Jung von Matt
DAF Trucks/PACCAR Parts
Market to the MAX
Slow Down. Take it Easy.
The Next Big Thing
Pantene: Aqua Light Swisssh
Finnair: Local Heroes
SEK & Grey Oy
Independent London agency, The Brooklyn Brothers, took the top agency prize as well as the Grand Prix.