EACA Euro Effies 2011

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EACA Euro Effies 2011

The gold standard in marketing communications effectiveness across multiple European markets.

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GRAND PRIX

Promote Iceland
Inspired by Iceland

Promote Iceland

The top prize went to the tourism campaign from The Brooklyn Brothers and Islenska. Following the double blow of a financial crisis and volcanic eruption, people power was employed to change global perceptions of the country.

The social media-led strategy grew visitor numbers by 27% against forecast and a short-term ROMI of 62.7:1.


GOLD

Nikon: I AM Nikon
Jung von Matt

Nikon

DAF Trucks/PACCAR Parts
Market to the MAX
Draftfcb Amsterdam

Slow Down. Take it Easy.
Rod Kommunikation

Audi A1
The Next Big Thing
HEIMAT


SILVER

Pantene: Aqua Light Swisssh
Grey London

Pantene

Finnair: Local Heroes
SEK & Grey Oy

AGENCY OF THE YEAR

Independent London agency, The Brooklyn Brothers, took the top agency prize as well as the Grand Prix.

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