DMA USA ECHO International Awards 2011

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DMA International ECHO™ Awards 2011

Visionary strategy, compelling creative, breakthrough results

Honouring the world's best direct marketing campaigns – campaigns that have raised the bar in terms of strategy, creativity and results.

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DIAMOND AWARD

AT&T: The Last Text
BBDO New York

AT and T


HENRY HOKE AWARD

IBM: Seer
OgilvyOne London

IBM Seer


SELECTED GOLD AWARDS

Award for Strategic Innovation
IBM: Watson

DMA ECHO Awards 2011

Royal Mail: Lolxperiment

Carrefour: With or without Leonardo

Fuji Xerox: Fujikistan

Novozymes: Old Grumpy

MTV: Now or Never

National Depression Initiative: The Journal


SELECTED SILVER AWARDS

The USPS Gold Mailbox Award
Fiskars: Silhouette

DMA ECHO Awards 2010

M&M's: Find Red

Mountain Dew: Code Red

Heart of the City: Beautify your city

Weight Watchers: Approved by life

Windows 7: Share house