Cannes Creative Effectiveness Awards 2014

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Cannes Lions 2014

Rewarding the direct correlation between creativity and business results

Creative Effectiveness Lions honour creativity which has shown a measurable and proven impact on a client's business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.

BROWSE ALL 2013 AWARDS 2012 AWARDS 2011 AWARDS

** Enter the 2015 Cannes Creative Effectiveness Lions **


GRAND PRIX

Guilt TripsV/Line
McCann Melbourne
The train operator increased off-peak sales with emotional yet lighthearted "Guilt Trips"


ANALYSIS

HeinekenKey trends from 2014
(free download)

What makes the shortlisted case studies different to the rest?


WINNERS

Lurpak

SHORTLISTED

Shortlist

Lifebuoy: Help a child reach 5

Metro Trains:: Dumb Ways to Die

McDonald's Canada:
Our food. Your questions.

Mercedes-Benz A-Class: #YouDrive