CASSIES 2013

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CASSIES Awards 2013

Recognizing, rewarding and improving the business effectiveness of advertising

The 2013 annual awards ceremony was held on 28th January and is presented by the Institute of Communication Agencies in Canada.

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GRAND PRIX

autoTRADER.ca
The Most Cars in One Place
DDB Canada

autoTRADER


CROSSOVER NOTES

Analysis of general trends from CASSIES winners, focusing on lessons that have crossed over from one case to another over the years:

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GOLD

BMW Canada: 1M launch

Plan Canada: Because I am a Girl

Plan Canada

Koodo Mobile: Koodo El Tabador

Zellers: Festive Finale

Budweiser: Fan Brew

Hospital for Sick Children: Pain Squad

eos: Reinventing lip balm


OTHER SELECTED WINNERS

Hellmann's: Real Food Movement

Manitoba Telecom Services: Morty 2.0

MTS and Mitsubishi

Mitsubishi i-MiEV: Electriphobia

IKEA: Long Live the Home

Activia: Back on track

President's Choice


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