CASSIES 2011

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CASSIES Awards 2011

Recognizing, rewarding and improving the business effectiveness of advertising

The 2011 annual awards ceremony was held on 24th January and is presented by the Institute of Communication Agencies in Canada.

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GRAND PRIX

Hellmann's Real Food Movement
Best Integrated & Sustained Success
Unilever Canada / Ogilvy

Hellmann's


CROSSOVER NOTES

Analysis of general trends from CASSIES winners, focusing on lessons that have crossed over from one case to another over the years:

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Part IPart IIPart III


GOLD

SAQ's Taste Tag Rollout

Sunnybrook Foundation - That's Why It Matters

Plan Canada - Because I Am a Girl

Danone Activia revolutionises the Canadian Yoghurt Industry

Nissan SE-R Project

SaltyMolson 67 - Tiny Glasses

Knorr Sidekicks - Salty


OTHER SELECTED WINNERS

Silver
Videotron - Powered to Win
GGRP - Cardboard Record Player
Canadian Tourism - Locals Know

GGRP

Bronze
Gadoua Moelleux
Moosehead Lager - The Outer Self
McCain Sweet Potato Superfries

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