Australian Effies 2013

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Australian Effies 2013

The Effies recognises ideas that work. In Australia, the Effie Awards are backed by the Communications Council and Australian Association of National Advertisers.

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GRAND EFFIE

NRMA Insurance
Whybin\TBWA
Car Creation

car creation

Whybin\TBWA built a car out of parts from 52 different cars to demonstrate that NRMA would insure car parts that others would not.

This innovative approach delivered a 255% decrease in NRMA Insurance's cost-per-call rate.


GOLD

Victoria Bitter
Clemenger BBDO Melbourne
Reviving a once loved Aussie icon

Victoria Bitter

Art Series Hotels
Naked Communications
Overstay Checkout


SELECTED SILVER

Metro
McCann Melbourne
Dumb Ways to Die

Dumb way to die

Schweppes
George Patterson Y&R
The Cocktail Revolution

M.J. Bale
Whybin\TBWA
Grazed On Greatness