Home > Case Studies > Awards > Australian Effies 2010
The Effies recognises ideas that work. In Australia, the Effie Awards are backed by the Communications Council and Australian Association of National Advertisers. The 2010 ceremony was held on 26th August and Warc is pleased to publish the available case studies below, including the Grand Effie winner from JWT Sydney.
Nestlé Allen's Lollies
How Allen's Regained Its Category Crown by Using Fresh Insight to Put the Smiles Back Into Jellies
Read the campaign case study from JWT, which demonstrates results that exceeded targets by 20.5%, turning a forecast loss into growth and growing market leadership from 2% to 7%.
FUIC: Fading brand legend gets FUICed and wins 9.5% growth
Telstra BigPond: The Power of Belonging
Commonwealth Bank: Home Loans Online Marketing Programme
Carlton Dry: Liberating Gen Y'ers useless dreams
McHappy Day: A little 'Hope, Love and Courage'
McDonald's: The burgers aren't better at Hungry Jack's!
Gold Coast United: The Great Christmas Gift Wrapping Swindle
Qantas Frequent Flyer: Time to Choose
FBi Radio: How to save an iconic Australian radio station – Ask Richard (Branson)
Little Bites of Cake: How the Ministry of Muffins revived fortunes
Curtin University: The Box
Cancer Institute NSW: Dark Side of Tanning
UV Triplegard: The case for avoiding the sea of sameness