Home > Case Studies > Awards > The Admap Prize 2013
The Admap Prize encourages and rewards excellence in strategic thinking in brand communications. The essay topic for the 2013 Prize is:
Can brands maximise profits
and be a force for social good?
Thinking in three dimensions: how businesses can maximise profits and be a force for social good (free)
Mike Follett, Imperial College Business School
The brand: the machine that makes a difference
Andrew Curry, The Futures Company, and Andy Stubbings, Bacardi
Social good, personal best: How a basic selfish desire may be just what business and society need
Guy Champniss, Meltwater Consulting
Syrup, cows and the voice of the commons: how planning skills can save the world for fun and profit
Brian Millar, Sense Worldwide
What do you do for a living?
Claire Jackson, JWT
The rise of the new billion dollar brands: how today's best brands are converting social good into a billion dollar proposition
Freya Williams, Ogilvy & Mather
A total of 20 essays were shortlisted for the Admap Prize 2013, from which the six winning essays were selected.
Browse the remaining shortlist
Overall, 102 essays were submitted for the Prize from 24 different countries. The Judging Panel remarked on the high quality of entries, with Guy Murphy, Worldwide Planning Director at JWT, commenting:
"They were a stimulating read. I was expecting lots of clichés, but we got lots of originality, and the standard was very high."
The Admap Prize is a unique opportunity to have the quality of your ideas recognised by some of the industry's leading thinkers and for those ideas to be published in Admap magazine, which is synonymous with thought leadership and the propagation of ideas.
It is an essay-based competition, free to enter, with a $5,000 cash prize to the Gold winner.
The winning essays of the 2013 Prize were published in the June issue of Admap magazine and on warc.com.
Follow @colin_admap for updates.
Miguel Pestana, Vice-President, Global External Affairs, Unilever
Gareth Kay, Chief Strategy Officer, Goodby, Silverstein and Partners
Sara de Dios, Global Head of Meaningful Brands, Havas Media
Guy Murphy, Worldwide Planning Director, JWT
Colin Mitchell, Worldwide Head of Planning, Ogilvy & Mather
Faris Yakob, Chief Innovation Officer, MDC Partners/KBS+
View the judges' comments about the 2013 Prize
Gareth Kay, judge for the Admap Prize, provides five reasons to enter the Admap Prize and his tips for writing a prize-winning essay.
The Gold winner of the inaugural Admap Prize in 2012 was Nick Hirst of Dare, for his essay Experience the future.