ARF David Ogilvy Awards 2012

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The ARF 2013 David Ogilvy Awards

Celebrating the extraordinary use of research

Winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.

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GRAND OGILVY

Procter & Gamble
London 2012 – Thank You Mom
Wieden + Kennedy

Procter & Gamble


RESEARCH AWARDS

Innovation
Glad: Stronger stand against waste
DDB San Francisco

Achievement
Slim Jim: Man Medicine
Venables, Bell & Partners


GOLD AWARDS

Selected Gold winners included:

Kmart: 1000 Mums

procter & gamble

President Barack Obama:
Obama for America

Windows 8: Global launch campaign

Red Lobster: Sea Food Differently

Orbitz: Take vacation back

Spike TV: Bellator MMA Live Launch


SILVER AWARDS

Selected Silver winners included:

Chevrolet Sonic: Firsts

Budweiser

Reese's: PERFECT

Taco Bell: Live Más

PAM Cooking Spray: Food Freedom

Clorox Bleach: Bleachable Moments

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