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Home > Case Studies > Awards > ARF David Ogilvy Awards 2012

The ARF 2012 David Ogilvy Awards

Celebrating the extraordinary use of research

Recognising campaigns that provide a keen understanding of how research can be used to create powerful, profitable campaigns.

GRAND OGILVY

Vicks DayQuil and NyQuil
In the NFL, there are no sick days
Publicis

Vicks

RESEARCH AWARDS

Innovation
Chevrolet Silverado
There's Life to be Done

Achievement
Verizon FiOS
Enciéndete FiOS

GOLD AWARDS

Selected Gold winners included:

Budweiser
Anticipation

IKEA
Style with Substance

Coca-Cola
Happiness Machine

Justin Bieber
Never Say Never

SILVER AWARDS

Selected Silver winners included:

COVERGIRL
Take beautiful back

Xerox
Ready for business

Microsoft
It's a great time to be a family

Alcoholic Drinks Apparel & Accessories Automotive Financial Services Food Government & Non-profit Household & Domestic Luxury Media & Entertainment Pharmaceutical & Health Retail Soft Drinks Telecoms Tobacco Toiletries & Cosmetics Travel & Tourism Utilities

Consumers Data Geographies Main Media Marketing Other Channels