APG Creative Strategy Awards 2011

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APG Creative Strategy Awards 2011

How fresh strategic thinking can lead to creative and effective work.

The APG is the foremost and longest-established organisation representing the interests of account planners and other communications strategists.


GRAND PRIX

The Grand Prix was shared between two winners:

FARC and Dixons

Colombian Ministry of Defence (Lowe)
FARC Operation Christmas
Best channel strategy / Best use of research

Dixons.co.uk (M&C Saatchi)
Strength out of Weakness
Best insight / Best brief or input


GOLD AWARDS

Stella Artois 5% (Mother)
Let's talk about relationships

Stella Artois

Wieden+Kennedy
Off-On

Orange (Fallon)
Goldspots

Department of Health (Dare)
NHS Smokefree - Real Kids


SELECTED SILVER AWARDS

IKEA APG

Nike: Grid

Fiat: Eco Drive

NHS: Organ Donation

French Connection: Man and Woman

Tooheys New: Beer economy