Home > Case Studies > Awards > APG Australia Creative Strategy Awards 2012
Recognising the central role of planning
Dedicated to inspiring the exchange of ideas and expertise on how business can benefit from creative thinking.
The top prize was taken by the Parmalat brand of flavoured milk: OAK.
The launch campaign Kill hungrythirsty dead was developed by The Monkeys, which reframed flavoured milk as "gut-filling satisfaction" instead of a rare treat.
OAK was the only flavoured milk to experience growth in a category that grew volume by 16%.
Best insight, Gold
Best non-traditional thinking, Gold
Best under $50k budget
Best approach to research
Best use of data
WA Office of Road Safety
Telstra (for legacy)
Art Series Hotel