APG Australia Awards 2012

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APG Australia Awards 2012

Recognising the central role of planning

Dedicated to inspiring the exchange of ideas and expertise on how business can benefit from creative thinking.

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GRAND PRIX

The top prize was taken by the Parmalat brand of flavoured milk: OAK.

OAK

The launch campaign Kill hungrythirsty dead was developed by The Monkeys, which reframed flavoured milk as "gut-filling satisfaction" instead of a rare treat.

OAK was the only flavoured milk to experience growth in a category that grew volume by 16%.


TOP AWARDS

Best insight, Gold
Cadbury

Cadbury Favourites

Best non-traditional thinking, Gold
Commonwealth Bank

Best under $50k budget
M.J. Bale

Best approach to research
Tooheys

Best use of data
RaboDirect