ARF Ogilvy Awards, Silver, Automotive, 2015
This case study explains how BMW increased the market share of its Motorrad motorbike model in the US by using a more efficient allocation of media spend.
ARF Ogilvy Awards, Silver, Travel & leisure, 2015
This case study explains how The Auto Club Group of America (AAA) created a storytelling campaign with its brand purpose at the centre to improve brand metrics.
ARF Ogilvy Awards, Gold, Automotive, 2015
This case study explains how Toyota, the car manufacturer, changed its sales event advertising in the US to give the brand a more human face, For two year's Toyota's national sales event advertising was declining in effectiveness, and it needed to change that.
Rob Ellis, Market Leader, Quarter 2, 2015
This article draws on a new study to explain how cars are really purchased and illustrate the flaws in the dominant funnel purchase model.
Stephen Whiteside, Event Reports, South by Southwest, March 2015
This event report outlines how Chevrolet, the auto marque, managed to turn a burgeoning social-media crisis into a successful short-term marketing campaign.
Emily Barley, Event Reports, Warc Measuring Advertising Performance, February 2015
This event report details the launch of Dacia, a value car marque owned by Renault, in the UK, with a creative approach unlike the rest of the category - and a trusted voice-over accent.
Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015
This case study demonstrates how Canadian Tire, a retailer of automotive, leisure and home products, used an extreme yet easy to understand scenario to show that its car batteries will improve driving during the winter.
Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015
This case study explains how Honda, despite the efforts of competitors, maintained the position of the Honda Civic as Canada's best-selling car model.
Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015
This case study demonstrates how Subaru Forester, the SUV brand, used a rally driving event to grow awareness and sales in Canada.