Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2014

This event report explores Nissan's emotionally-driven approach to marketing, which aims to foster a clear sense of excitement around the brand.


Linda Carlos, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Mercedes-Benz crowdsourced sound for a TV ad for its E-class car, following research that the found the sound of its engine had an emotional impact on drivers.


Linda Carlos, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Mercedes-Benz created a TV ad in the UK that used social interaction to drive the broadcast in real-time.


Isabela Albero, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how car manufacturer Audi combined technology and prestige in a single idea to make the lives of potential premium-model Audi buyers easier and help the brand make an impact in a competitive market in Brazil.


Jay Chiat Strategic Excellence Awards, Bronze, 2014

This case study describes how an 'unlaunch' of the Volkswagon Kombi van was used to build brand relevance in Brazil.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how Hyundai, the car maker, created an app to engage with US fans of 'The Walking Dead' TV show during its sponsorship, in order to engage rather than interrupt them.


MMA Smarties, Bronze, MMA Smarties, 2014

This case study describes how Kia Motors Australia built deeper engagement with target consumers and improved perceptions around Kia's quality and innovation credentials through maximising the impact of its Australian Open Tennis sponsorship.


Stephen Whiteside, Event Reports, Advertising Week New York, October 2014

This event report explains how Mercedes-Benz, the automaker, is leveraging various screens as part of its marketing programs.


MMA Smarties, Bronze, MMA Smarties, 2014

This case study describes how Lincoln Motor Company redesigned its mobile site using up-to-date technology and standards to offer a best-in-class experience to the US market and extend its ongoing rebranding initiative.

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