Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2015

This event report outlines how Subaru, the automaker, has integrated its brand into both broadcast and online content.

Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report addresses how Mazda USA, the automaker, is leveraging digital media to engage consumers, whether they are actively looking to buy a car or not.

ARF Ogilvy Awards, Silver, Automotive, 2015

This case study explains how BMW increased the market share of its Motorrad motorbike model in the US by using a more efficient allocation of media spend.

ARF Ogilvy Awards, Silver, Travel & leisure, 2015

This case study explains how The Auto Club Group of America (AAA) created a storytelling campaign with its brand purpose at the centre to improve brand metrics.

ARF Ogilvy Awards, Gold, Automotive, 2015

This case study explains how Toyota, the car manufacturer, changed its sales event advertising in the US to give the brand a more human face, For two year's Toyota's national sales event advertising was declining in effectiveness, and it needed to change that.

Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report outlines how Chevrolet, the auto marque, managed to turn a burgeoning social-media crisis into a successful short-term marketing campaign.

Rob Ellis, Market Leader, Quarter 2, 2015

This article draws on a new study to explain how cars are really purchased and illustrate the flaws in the dominant funnel purchase model.

Emily Barley, Event Reports, Warc Measuring Advertising Performance, February 2015

This event report details the launch of Dacia, a value car marque owned by Renault, in the UK, with a creative approach unlike the rest of the category - and a trusted voice-over accent.

Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how Canadian Tire, a retailer of automotive, leisure and home products, used an extreme yet easy to understand scenario to show that its car batteries will improve driving during the winter.




Warc's pick of the most effective automotive case studies


Marketing cars

A focus on automotive for the February 2013 issue


Connected Cars

What mobile is bringing to the world of motoring


Chrysler: Born of Fire

2012 Cannes winner ignites pride in an auto icon


How automotive ads work

Analysing award-winning campaigns for best practices