Anuj Mehra and Eloise Liley, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Ford, the automotive company, repositioned itself in Australia by removing its badging to overcome irrational negative perceptions.


Angela Morris, Account Planning Group - (Australia), Gold, Creative Strategy Awards 2014

This case study explains how RAC Western Australia, the motoring mutual, improved road safety by focusing on a key, but under-recognised cause of accidents: driver inattention.


Jason Lonsdale, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Toyota took a different approach to car advertising with its Camry model in Australia, moving away from aspirational ads to celebrate everyday men and fathers as heroes.


Shrikant Shenoy, Warc Prize for Innovation, Entrant, 2014

This case study describes how Tata Motors developed a successful brand match between their Safari Storme SUV and popular TV series 24 to increase their presence in India's automobile market.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how car manufacturer Volkswagen used big data and social media to target individual Brazilian buyers with tailored discount offers.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Volkswagen Trucks created a shopping cart that helped shoppers stick to their budget as a way of communicating their tailor-made trucks to budget-conscious small business owners.


Case Study

Fiat Live Store
Marina Tunes, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study shows how, with the Fiat Live Store, car manufacturer Fiat created a revolutionary way to experience a car dealership online in Brazil, using technologies previously only used for luxury models.


Nicole Brooker and Kelsey Hodgkin, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how Acura, the car manufacturer, used a US sports sponsorship to engage fans before the launch of its new TLX model.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how car manufacturer Volkswagen used the closing of the Kombi production line in Brazil to generate sales, earned media and consumer engagement around the world.

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