Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Toyota Norway gained sales for its hybrid cars by increasing the number of test drives taken.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Daimler AG set out to change the image of Mercedes-Benz in the UK with the object of increasing sales.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Tomtom International resurrected a dying market in Portable Navigation Devices (PNDs) in Germany and the UK.


Cannes Creative Lions, Grand Prix, Creative Effectiveness Lions, 2015

This case study describes how Swedish company Volvo Trucks set out to maximise awareness of its new range of trucks.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Shanghai General Motors' Buick brand was employed to improve road safety awareness and to change the behaviour of people in China by the use of human traffic signs.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how Volkswagen Brasil turned a potentially difficult situation caused by government legislation into an advantage by 'unlaunching' an outdated vehicle, the VW Kombi Bus.


Case Study

Fiat: Live store
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how car manufacturer Fiat in Brazil set out to maintain its leadership position in spite of having no new model to launch.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Hyundai Motor America revived flagging interest in its marque amongst millennials by capitalising on zombie mania.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how in Germany Daimler AG stimulated interest in an ageing model of smart car boosting sales by highlighting its shortcomings.

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