Stephen Whiteside, Event Reports, ad:tech New York, November 2014
This event report discusses how Jiffy Lube, the franchise group of auto service centers, transformed its paid-search strategy to drive significantly better results.
Tom Barker, Warc Exclusive, January 2015
This article provides a simplified guide to programmatic buying, arguing that it is important for more marketers to understand this important technology and move marketing strategies to 'always on' to make the most of it.
Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015
This event report explores how the "internet of things" - a trend embodied by smart homes and cars - will impact marketing, based on the views of several leading executives who attended CES 2015.
Geoffrey Precourt, Event Reports, The Market Research Event, October 2014
This event report shows how brands can benefit from "flipping" conventions, based on examples including IKEA, Google and Mini.
Anuj Mehra and Eloise Liley, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014
This case study explains how Ford, the automotive company, repositioned itself in Australia by removing its badging to overcome irrational negative perceptions.
Angela Morris, Account Planning Group - (Australia), Gold, Creative Strategy Awards 2014
This case study explains how RAC Western Australia, the motoring mutual, improved road safety by focusing on a key, but under-recognised cause of accidents: driver inattention.
Jason Lonsdale, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014
This case study explains how Toyota took a different approach to car advertising with its Camry model in Australia, moving away from aspirational ads to celebrate everyday men and fathers as heroes.
Nicole Brooker and Kelsey Hodgkin, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014
This case study explains how Acura, the car manufacturer, used a US sports sponsorship to engage fans before the launch of its new TLX model.
Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014
This case study describes how car manufacturer Volkswagen used the closing of the Kombi production line in Brazil to generate sales, earned media and consumer engagement around the world.