Sunila Dhar, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Maruti Suzuki India Ltd (MSIL) addressed a downturn in the Indian car market, re-stating its credentials as a value-for-money model by focussing on fuel efficiency.


European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how Audi, the car manufacturer, promoted its Audi A3 Sportback car model by targeting young males (25-39 years) through different messages in different channels to increase sales in France, Italy and Germany.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Lexus, the car manufacturer, promoted its Lexus IS to buyers of premium cars aged up to 65 across Europe.


European Association of Communications Agencies, Bronze, Euro Effies, 2014

This case study describes how Mercedes-Benz launched its body control system using humour to convey the benefits of technology, targeting younger people across Europe.


Case Study

Opel: ADAM&YOU
European Association of Communications Agencies, Bronze, Euro Effies, 2014

This case study describes how Adam Opel AG, a car manufacturer, promoted its Opel (Urban City Car) to people that perceived themselves to be in the creative elite in Germany and Italy.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Audi, a car manufacturer, promoted Quattro, a four wheel drive system that can be installed in most models, to increase installation and sales in Germany, Italy and Russia.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study explains how BMW, the auto-manufacturer, engaged influencers when leaked details of its new GS motorbike model caused controversy around the world.


European Association of Communications Agencies, Bronze, Euro Effies, 2014

The case study describes how Ford, a car manufacturer, promoted its new EcoSport model across Europe by focussing on its 'Applink' technology which allows drivers to sync their smartphone apps with the car.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Kia, a car manufacturer, promoted its Caren model by targeting a 'progressive modern mainstream mindset' in family car purchase in the UK.

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