Warc Trends: Asia Strategy Report - Explore the smartest thinking in Asian marketing

The Asia Strategy Report explores the smartest thinking in marketing across Asia. The report demonstrates how smart strategy can unlock brand growth, global brands are rethinking their strategy to gain greater cultural relevance in the region, locally owned brands, particularly in India, are raising their game and social media is now the most-used channel in the region.
Across six chapters, it features all of the winning cases from the 2013 Warc Prize for Asian Strategy and puts the thinking behind them into context. The 18 featured brands include the Department of Tourism in the Philippines, Nike, Pepsi, Lifebuoy, Gillette and McDonald's....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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