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Explore the smartest thinking in Asian marketing
Warc's Asia Strategy Report features six chapters that examine how strategic ideas are growing brands in Asia. It includes case studies drawn from the Warc Prize for Asia Strategy, and puts the thinking behind the campaigns in context.
The Asia Strategy Report is available to Warc subscribers:
Download the full report (PDF) or read the Executive Summary
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The Warc Prize for Asian Strategy is Asia's only competition dedicated to rewarding great strategic thinking in marketing.
In 2013, the winner of the $5,000 prize was It's more fun in the Philippines, a campaign created by BBDO Guerrero for The Philippines Department of Tourism.
What can you learn from this year's Prize winner?
David Tiltman discusses strategy with Tony Harris of BBDO Guerrero.