Apparel & Accessories

Marketing clothes, shoes and accessories

Articles and cases by category:
Clothing, apparel
Personal accessories



Stephen Whiteside, Event Reports, IEG Sponsorship, May 2015

This event report outlines how adidas, the sports brand, scored an unlikely success at the 2014 World Cup through establishing a Twitter account for its official match ball, the "brazuca".


Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015

This event report outlines the formula used by Target, the retailer, to maximise the impact of its sponsorship efforts.


Andrea Lima, Larissa Kaneko and Juliana Tigre, ESOMAR, Latin America, April 2015

This paper investigates how the social identities and preferences of Brazil's ascending middle class are formed, to help fashion retailer C&A plan ahead.


Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015

This event report outlines how Carhartt, the workwear manufacturer, engaged consumers in a new way by developing a branded craft beer.


Edward Bell, Admap, May 2015

This article explains how sports brands in China target women, in a market dominated by the western brands Adidas and Nike.


Sophie FitzGerald, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how Adidas, the sports brand, planned ahead to create content that could be used in real-time responses to developments during the 2014 football World Cup.


Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015

This event report addresses Mizuno USA's efforts to activate its brand purpose and find a new way of connecting with running enthusiasts.


Low Lai Chow, Event Reports, Retail Congress Asia, March 2015

This event report looks at how fashion retailer Mango is integrating its bricks-and-mortar outlets with its online channels to drive increased growth.


Theun de Bruijn, Event Reports, South by Southwest, March 2015

This event report covers three of the main themes running through South By Southwest 2015 in Austin, Texas.

WARC RECOMMENDS


RECOMMENDED CASES

Apparel & Accessories

Warc's pick of the most effective fashion case studies


CASE STUDY

Hema: Mega Push Up Bra

IMC Grand Prix winner uses shock tactics for PR


RESEARCH PAPER

Inspiring a brand to act

How Levi Strauss achieved a new 'brand vision'


CASE STUDY

Puma: The Joy of Sport

A global campaign leveraging a sports brand's heritage


TRENDS

Fashion Goes Social

How social media is changing the face of fashion retail