Apparel & Accessories

Marketing clothes, shoes and accessories

Articles and cases by category:
Clothing, apparel
Personal accessories



COMPANY PROFILE

Coach (Wearing apparel)
Euromonitor Profiles, July 2014
This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Coach. Included is a strategic evaluation with key facts about the U.S. company, competitive positioning against comparative brands, and assessment of its position in the luxury market.

Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This article sets out how TOMS, the footwear, apparel, eyewear and coffee company, has made an impression with millennials since 2006.


Stephen Whiteside, Event Reports, Internet Retailer and Conference Exhibition, June 2014

This event report discusses the role that ecommerce plays for Puma, the sporting goods group.


COMPANY PROFILE

Nike Inc (Apparel )
Euromonitor Profiles, June 2014
This Company Profile from Euromonitor provides key details and analysis of Nike Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the sports apparel market.

Effie Worldwide, Bronze, North America Effies 2014

This case study describes how Hanes, an American underwear brand, changed the perceptions held by millennial women that the brand was outdated and unfashionable.


Effie Worldwide, Gold, North America Effies 2014

This case study describes how Cole Haan, a shoe retailer, used an innovative, night-time out-of-home campaign during New York Fashion Week to target fashion conscious consumers aged 24-45 and reposition its brand.


Effie Worldwide, Bronze, North America Effies 2014

This case study demonstrates how Depend, maker of disposable anti-incontinence wear, built awareness of its products among men in the US.


Euromonitor Profiles, May 2014
This Company Profile from Euromonitor provides key details and analysis of luxury apparel, wines and spirits and beauty company, LVMH, the owner of brands such as Dom Pérignon, Christian Dior and Donna Karan. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the luxury market.

Euromonitor Profiles, May 2014
This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Hermès. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the luxury market.

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CASE STUDY

Hema: Mega Push Up Bra

IMC Grand Prix winner uses shock tactics for PR


RESEARCH PAPER

Inspiring a brand to act

How Levi Strauss achieved a new 'brand vision'


CASE STUDY

Puma: The Joy of Sport

A global campaign leveraging a sports brand's heritage


TRENDS

Fashion Goes Social

How social media is changing the face of fashion retail