Apparel & Accessories

Marketing clothes, shoes and accessories

Articles and cases by category:
Clothing, apparel
Personal accessories



S Subramanyeswar, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Tanishq, the jewellery brand, challenged prejudice against remarriage in India.


S Subramanyeswar, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Tanishq, the Indian jeweller, grew sales for its diamond solitaire jewellery by extending its significance beyond marriage engagements.


Marie-Julie Lorenzo , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Domyos, a French fitness brand, launched in China on a platform of an international brand that respected Chinese values.


Case Study

Diesel: Erotica
Marie-Julie Lorenzo , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Diesel, the fashion brand, used a controversial campaign for its Erotica collection to create interest in China.


Marie-Julie Lorenzo , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Vicomte A, a fashion brand, used Facebook to reach a female audience in China.


Suchitra Sukumar, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how lingerie brand Enamor found a middle ground in India market by focussing on women with a positive message.


Marie-Julie Lorenzo , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Qeelin, a high-end jewellery brand and part of the French group Kering, built awareness in China.


Case Study

Tanishq: Diwali
S Subramanyeswar, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Tanishq, the Indian jewellery brand, leveraged Diwali despite the economic downturn.


Lars Samuelsen, Charlotte Porsager and Matthew Gladstone, Institute of Practitioners in Advertising, Gold, Multi Market, IPA Effectiveness Awards, 2014

This case study demonstrates how ONLY, the international fashion brand from Denmark, used an interactive online film to reverse declining sales and reconnect with fashion shoppers.

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