Apparel & Accessories

Marketing clothes, shoes and accessories

Articles and cases by category:
Clothing, apparel
Personal accessories

Lars Samuelsen, Charlotte Porsager and Matthew Gladstone, Institute of Practitioners in Advertising, Gold, Multi Market, IPA Effectiveness Awards, 2014

This case study demonstrates how ONLY, the international fashion brand from Denmark, used an interactive online film to reverse declining sales and reconnect with fashion shoppers.

Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how Mizuno, a sportswear and equipment brand, took a new approach to the running category in the US to increase brand familiarity.

Case Study

Nike: Locker room
MMA Smarties, Gold, MMA Smarties, 2014

This case study describes how Nike connected with true sneaker enthusiasts in Hong Kong, using a mobile solution to place its products directly in the hands of the true target market.

MMA Smarties, Silver, MMA Smarties, 2014

This case study describes how US clothing and accessories retailer Old Navy used a buzz-generating social media stunt to build awareness around its annual $1 Flip Flop Sale.

Milo Chao and Catherine Talpey, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how Adidas, the sportswear brand, launched its first-ever local campaign targeting Chinese women by focussing on 'sisterhood'.

Lindsey Cummings, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Nike made street running easier for Indonesian youth by facilitating their nonconformist spirit in a social media campaign.

Geoffrey Precourt, Event Reports, Canada's Customer Festival, March 2014

This event report explores how Jones New York, the women's clothing retailer, has drawn on the changing roles and status of women over the course of more than four decades in order to remain at the cutting-edge of style, while also offering accessible pricing.

Low Lai Chow, Event Reports, The APPIES, August 2014

This event report looks at the contrasting approaches taken by sports brands Nike and Adidas to encourage running in two crowded and polluted Southeast Asian cities.

Michael Derepas, The Communications Council, Gold, Australian Effie Awards, 2014

This case study describes how BONDS, an Australian underwear brand, launched a new range of bras with a temporary brand re-naming.



Apparel & Accessories

Warc's pick of the most effective fashion case studies


Hema: Mega Push Up Bra

IMC Grand Prix winner uses shock tactics for PR


Inspiring a brand to act

How Levi Strauss achieved a new 'brand vision'


Puma: The Joy of Sport

A global campaign leveraging a sports brand's heritage


Fashion Goes Social

How social media is changing the face of fashion retail