Apparel & Accessories

Marketing clothes, shoes and accessories

Articles and cases by category:
Clothing, apparel
Personal accessories



Geoffrey Precourt, Event Reports, Canada's Customer Festival, March 2014

This event report explores how Jones New York, the women's clothing retailer, has drawn on the changing roles and status of women over the course of more than four decades in order to remain at the cutting-edge of style, while also offering accessible pricing.


Low Lai Chow, Event Reports, The APPIES, August 2014

This event report looks at the contrasting approaches taken by sports brands Nike and Adidas to encourage running in two crowded and polluted Southeast Asian cities.


Michael Derepas, The Communications Council, Gold, Australian Effie Awards, 2014

This case study describes how BONDS, an Australian underwear brand, launched a new range of bras with a temporary brand re-naming.


COMPANY PROFILE

Coach (Wearing apparel)
Euromonitor Profiles, July 2014
This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Coach. Included is a strategic evaluation with key facts about the U.S. company, competitive positioning against comparative brands, and assessment of its position in the luxury market.

Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This article sets out how TOMS, the footwear, apparel, eyewear and coffee company, has made an impression with millennials since 2006.


Stephen Whiteside, Event Reports, Internet Retailer and Conference Exhibition, June 2014

This event report discusses the role that ecommerce plays for Puma, the sporting goods group.


COMPANY PROFILE

Nike Inc (Apparel )
Euromonitor Profiles, June 2014
This Company Profile from Euromonitor provides key details and analysis of Nike Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the sports apparel market.

Effie Worldwide, Gold, North America Effies 2014

This case study describes how Cole Haan, a shoe retailer, used an innovative, night-time out-of-home campaign during New York Fashion Week to target fashion conscious consumers aged 24-45 and reposition its brand.


Effie Worldwide, Bronze, North America Effies 2014

This case study describes how Hanes, an American underwear brand, changed the perceptions held by millennial women that the brand was outdated and unfashionable.

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CASE STUDY

Hema: Mega Push Up Bra

IMC Grand Prix winner uses shock tactics for PR


RESEARCH PAPER

Inspiring a brand to act

How Levi Strauss achieved a new 'brand vision'


CASE STUDY

Puma: The Joy of Sport

A global campaign leveraging a sports brand's heritage


TRENDS

Fashion Goes Social

How social media is changing the face of fashion retail