Apparel & Accessories

Marketing clothes, shoes and accessories

Articles and cases by category:
Clothing, apparel
Personal accessories



Stephen Whiteside, Event Reports, The Market Research Event, October 2014

This event report provides five tips for strengthening the role of the market-research function, based on insights from Under Armour, the sporting goods group.


Stephen Whiteside, Event Reports, The Market Research Event, October 2014

This event report reveals how UGG, the category-defining brand of sheepskin footwear owned by Deckers Brands, learned the value of market research.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how Brazilian female fashion brand Marisa engaged the male consumer market with its irreverent Strip Commerce ad.


Shefali Nath Gupta, Sushma Panchawati and Kamna Sharma, ESOMAR, Qualitative, November 2014

This paper proposes a new research method - stockography - which takes material such as photographs that people have taken to document their lives, and compares it to the past to understand change in society, culture and people.


Low Lai Chow, Event Reports, Qualitative 360, October 2014

This event report explains how Dorel, the juvenile products manufacturer, repositioned its Quinny stroller brand to appeal to urban parents, to stop cannibalisation of its other stroller brand in Europe.


Lars Samuelsen, Charlotte Porsager and Matthew Gladstone, Institute of Practitioners in Advertising, Gold, Multi Market, IPA Effectiveness Awards, 2014

This case study demonstrates how ONLY, the international fashion brand from Denmark, used an interactive online film to reverse declining sales and reconnect with fashion shoppers.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how Mizuno, a sportswear and equipment brand, took a new approach to the running category in the US to increase brand familiarity.


Case Study

Nike: Locker room
MMA Smarties, Gold, MMA Smarties, 2014

This case study describes how Nike connected with true sneaker enthusiasts in Hong Kong, using a mobile solution to place its products directly in the hands of the true target market.


MMA Smarties, Silver, MMA Smarties, 2014

This case study describes how US clothing and accessories retailer Old Navy used a buzz-generating social media stunt to build awareness around its annual $1 Flip Flop Sale.

WARC RECOMMENDS


RECOMMENDED CASES

Apparel & Accessories

Warc's pick of the most effective fashion case studies


CASE STUDY

Hema: Mega Push Up Bra

IMC Grand Prix winner uses shock tactics for PR


RESEARCH PAPER

Inspiring a brand to act

How Levi Strauss achieved a new 'brand vision'


CASE STUDY

Puma: The Joy of Sport

A global campaign leveraging a sports brand's heritage


TRENDS

Fashion Goes Social

How social media is changing the face of fashion retail