Apparel & Accessories

Marketing clothes, shoes and accessories

Articles and cases by category:
Clothing, apparel
Personal accessories



Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report breaks out four key tactics which have helped C&A, the multinational apparel retailer, assume a leading role in its category in Brazil.


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report provides five tips from Levi's, the denim and apparel group, about how to build brands in a time of digital disruption.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study describes how Dress2kill, a UK-based bespoke tailoring business, lifted their brand to a new premium tier and grew sales volume along the way.


Stephen Whiteside, Event Reports, ANA Mobile First

This event report explains how Timex, the watch brand, launched a new product with more advanced capabilities after research to understand consumer needs, and partnerships with other companies to meet them.


Yamen Koubaa, Rym Boudali Methamem and Fatitha Fort, International Journal of Market Research, Vol. 57, No. 1, 2015
Marketers are interested in how consumers perceive product cues in order to build an appropriate marketing mix. Country and brand images are some of the cues proven to be of significant impact on consumer behaviour.

Stephen Whiteside, Event Reports, The Market Research Event, October 2014

This event report provides five tips for strengthening the role of the market-research function, based on insights from Under Armour, the sporting goods group.


Stephen Whiteside, Event Reports, The Market Research Event, October 2014

This event report reveals how UGG, the category-defining brand of sheepskin footwear owned by Deckers Brands, learned the value of market research.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how Brazilian female fashion brand Marisa engaged the male consumer market with its irreverent Strip Commerce ad.


Shefali Nath Gupta, Sushma Panchawati and Kamna Sharma, ESOMAR, Qualitative, November 2014

This paper proposes a new research method - stockography - which takes material such as photographs that people have taken to document their lives, and compares it to the past to understand change in society, culture and people.

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RECOMMENDED CASES

Apparel & Accessories

Warc's pick of the most effective fashion case studies


CASE STUDY

Hema: Mega Push Up Bra

IMC Grand Prix winner uses shock tactics for PR


RESEARCH PAPER

Inspiring a brand to act

How Levi Strauss achieved a new 'brand vision'


CASE STUDY

Puma: The Joy of Sport

A global campaign leveraging a sports brand's heritage


TRENDS

Fashion Goes Social

How social media is changing the face of fashion retail