Alcoholic Drinks

Marketing beer, wine and spirits

Articles and cases by category:
Beers, lagers, stouts, cider
Drink industry, market



Stephen Whiteside, Event Reports, ad:tech New York, November 2014

This event report shows how AB InBev, the brewing group, is aiming to enhance its in-store marketing efforts using digital technology.


Euromonitor Profiles, January 2015
This Company Profile from Euromonitor provides key details and analysis of Diageo, the owner of brands such as Guinness. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Stephen Whiteside, Event Reports, The Market Research Event, October 2014

This event report shows how MillerCoors, the brewing group, is tackling declining sales in the light beer sector.


Jack Spicer and Mathieu Dauner, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Bundy Rum, an alcohol brand owned by Diageo, created a limited edition bottle to help the Australian town of Bundaberg, the brand's ancestral home that had been damaged by floods.


Guy White, David Simoes-Brown, Barbara Juhasz and Eileen Schuch, MRS Awards, Finalist, December 2014

This article explains how Carlsberg, the brewing company, successfully launched a cider brand in Switzerland.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Antarctica, a Brazilian beer brand, created a chill-o-meter to alert consumers to when their beer was the perfect temperature.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how Brazilian beer company Antarctica beer created The Samba Table, spreading the culture of samba amongst a new generation of beer drinkers.


Joris Fonteijn, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study sets out how Heineken created a prototype interactive beer bottle to revitalise its premium position amongst nightclub goers.


Sophie Meere and Paulina Larocca, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how Pernod Ricard Winemakers promoted a new internal creative laboraties program to increase innovation and meet business goals.

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James Ready Beer: Help Us, Help You

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