Alcoholic Drinks

Marketing beer, wine and spirits

Articles and cases by category:
Beers, lagers, stouts, cider
Drink industry, market



Euromonitor Profiles, July 2014
This Company Profile from Euromonitor provides key details and analysis of Diageo, the owner of brands such as Johnnie Walker, Bailey's and Captain Morgan. Included is a strategic evaluation with key facts about the London-based company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Euromonitor Profiles, July 2014
This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Hennessy, Glenmorangie, Belvedere and 10 Cane. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Euromonitor Profiles, July 2014
This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Mo√ęt & Chandon, Cloudy Bay and Jean-Pierre Moueix. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Brian Carruthers, Event Reports, Marketing Week Live, June 2014

This event report outlines how Diageo, the alcoholic drinks company, approaches power brand building across global markets.


Tim Ambler, Market Leader, Quarter 3, 2014

This article features an extract from British marketer Tim Ambler's memoirs - a lively and personal account of a fascinating life, most of which has involved marketing in one context or another.


Euromonitor Profiles, June 2014
This Company Profile from Euromonitor provides key details and analysis of E & J Gallo Winery. Included is a strategic evaluation with key facts about the U.S. company, competitive positioning against comparative brands, distribution and production, and assessment of its position in the alcoholic drinks market.

Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Kokanee, a beer brand in Canada, created a feature length movie to improve brand health and halt decline in its market share.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes a campaign in Canada by beer brand Budweiser, which created hockey 'red lights' to increase its association with the sport and sales.


Effie Worldwide, Silver, North America Effies 2014

This case study reveals how Big Boss Brewing Company, a US craft beer brand, created a beer dispensing arcade game to generate social buzz and sharing, ultimately increasing distribution.

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