Alcoholic Drinks

Marketing beer, wine and spirits

Articles and cases by category:
Beers, lagers, stouts, cider
Drink industry, market



Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how Selections Chartier, a wine company based in the Canadian province of Quebec, used a 'perfect meal' message to promote its product.


Institute of Communication Agencies, Grand Prix, Canadian Advertising Success Stories, 2015

This case study demonstrates how Molson Canadian, the beer brand, used a patriotic campaign to reverse a five year downward trend and grow share.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how Jackson-Triggs, a wine brand owned by Constellation Brands, reversed a decline in sales in Canada.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study demonstrates how a re-design of the brand helped Twickenham Fine Ales, a UK brand of craft ale, achieve a sales increase of 123%.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study explores how two of Australia's top wine experts, Dan Sims and Ben Edwards, successfully launched Two Men, a brand of Argentinian Malbec, into Australia.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how Weston's, a UK-based cider making company, redesigned its premium organic cider brand Wyld Wood to stem a decline in sales.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study explains how a redesign of long-running premium whisky brand Johnnie Walker Blue Label boosted sales by instilling a renewed sense of premiumness.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study demonstrates how a small investment in design delivered an ROI of 1,800% for UK craft brewery Rudgate.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how UK brewery Thwaites launched a new 'Crafty Dan' range to establish itself in a new craft beer market.

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Alcoholic Drinks

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James Ready Beer: Help Us, Help You

How a small Canadian beer brand used co-creation