Warc News, 17 July 2014
LONDON: Optimism continues to grow among the UK's marketing community as the latest IPA Bellwether Report shows budgets being revised up for the seventh successive quarter. The quarterly Bellwether Report, researched and published by Markit Economics.
Warc News, 15 July 2014
NEW YORK: The Association of National Advertisers (ANA) has responded to concerns about digital advertising scams and has recruited fraud detection specialist White Ops in an attempt to establish the true extent of bot fraud.During August, some 30 AN.
Warc News, 14 July 2014
SAN FRANCISCO: The average click-through rate (CTR) for Facebook ads increased 47% in Q2 2014 compared to the previous quarter and also rose 146% year-on-year, the latest industry data has recorded.As reported by AdExchanger, the most recent Q2 figur.
Warc News, 11 July 2014
LONDON: The US and Australia are the nations most represented in the newly launched Warc 100, an annual ranking of the world's best marketing campaigns based on performance in effectiveness and strategy competitions. Given the array of brands and th.
Warc Data, July/August 2014
This article provides data from Warc's International Ad Forecast based on 12 key markets, which predicts global adspend to rise by 5.
Warc News, 10 July 2014
NEW YORK: Global advertising expenditure is forecast to grow at 5.7% in 2014, more than twice the rate of the previous year according to new figures from eMarketer.The insights provider predicted a total of $545.4bn would be spent this year, up from .
Anne Field, ANA Magazine, Spring, 2014
This article discusses the importance of c-suite cooperation for CMOs and overall business growth, as marketing budgets increase along with demands for accountability in the US.
Frances Dickens, Warc Exclusive, June 2014
This article explains the concept of 'media barter' - the exchange of products or services as part of a media buying deal.
Joseph Clift, Event Reports, Cannes Lions, June 2014
This report summarises a presentation from creative agency Iris Worldwide at the 2014 Cannes Lions International Festival of Creativity, discussing how planners can use data in smart ways.