Warc News, 28 January 2015
NEW DELHI: After ten years of focusing on the children's genre, Disney India is looking to extend its small-screen presence into family programming in a move aimed at widening audiences and increasing revenue. "It's a clear progression and evolution,.
Warc News, 27 January 2015
LONDON: The rate of growth in global advertising expenditure is expected to slow to 5.1% this year before picking up again to 6.0% in 2016, according to a new forecast. Warc's Consensus Ad Forecast is based on a weighted average of adspend prediction.
Warc News, 23 January 2015
SYDNEY: Consumer trust for FMCG brands is based on media exposure, such as advertising, rather than product use according to new research which also shows that first-hand experience is more important in other categories. Macquarie University undertoo.
Tom Barker, Warc Exclusive, January 2015
This article provides a simplified guide to programmatic buying, arguing that it is important for more marketers to understand this important technology and move marketing strategies to 'always on' to make the most of it.
Warc News, 16 January 2015
SYDNEY: December was a disappointing month for the Australian advertising industry as spending fell back almost 6% and left the annual total virtually unchanged from 2013. New data covering spending by major media agencies, compiled by Standard Media.
John Cheney, Market Leader, Quarter 1, 2015
This article argues that tracking website visits through to sales leads and actual sales is crucial when trying to understand the impact of digital inbound marketing tools.
Warc News, 15 January 2015
LONDON: Marketing budgets at UK companies continued to increase in the fourth quarter of 2014 but at the slowest rate for two years as business optimism cools according to a new report. The Q4 2014 IPA Bellwether Report, researched and published by M.
Stephen Whiteside, Event Reports, Ad Age Data, October 2014
This event report breaks down how E*TRADE, the online brokerage, has put data at the heart of its marketing efforts.
Warc Data, January 2015
This article sets out Warc's adspend forecast for 2015 across 12 key markets, predicting a 4.