Adspend & Media Trends

Latest media investment forecasts

Adspend & Media Trends

Warc News, 20 October 2014
NEW YORK: Programmatic adspend in the US is expected to grow exponentially over the next two years, rising from just over $10bn this year to $20.41bn in 2016, according to new analysis from eMarketer.The research firm examined dozens of data sources .

Warc News, 20 October 2014
LONDON: Global adspend has increased from $362bn in 2004 to $512.9bn in 2013, a rise of 41.7% over the past decade, according to new long-term analysis published by Warc.The Global Ad Trends report draws on data stored in

Warc News, 16 October 2014
LONDON: Optimism among UK marketers remains buoyant as the latest IPA Bellwether Report reveals budgets have been revised up for the eighth consecutive quarter.The Q3 2014 IPA Bellwether Report, researched and published by Markit Economics on behalf .

Warc News, 09 October 2014
LONDON: Mobile video advertising is the fastest growing digital ad format in the UK, almost tripling in the year to June according to latest figures.The Internet Advertising Bureau UK Digital Adspend report, conducted by PwC, showed total digital ad .

Warc News, 07 October 2014
HONG KONG: Advertising expenditure on social media in China is forecast to triple over the next five years, overtaking Japan to become the region's largest market, new figures have shown.Data from analyst Forrester Research indicate that spending by.

Warc Data, October 2014

This article provides a forecast for global adspend in 2014, together with analysis of longer-term historical media trends dating back to 1990 and before.

Tony Regan, Warc Best Practice, October 2014

This best practice guide covers search and social data, which are increasingly being used to drive insights for communications planning across channels.

Les Binet and Sarah Carter, Admap, October 2014

This article argues that marketers often do not pay enough attention to budgets in their analysis.

Will Collin, Admap, October 2014

This article argues that the future of communications planning - which, it claims, is currently in crisis - lies in creating value for people rather than preying on their time.



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