Adspend & Media Trends

Latest information on adspend and media investment trends and forecasts

Adspend & Media Trends

Warc News, 17 April 2014
LONDON: The outlook for UK marketers is brighter than it has been for some time according to the latest quarterly IPA Bellwether Report which shows a significant upwards revision of marketing budgets in the first three months of the year. The Institute of Practitioners in Advertising report, which features data drawn from a panel of around 300 UK m.

Warc News, 16 April 2014
LONDON: Satellite broadcaster BSkyB was the UK's biggest advertiser in 2013, upping its expenditure 9.5% to £264m, according to new data which also revealed that total spending was down 2.35% year on year.Figures from Nielsen Ad Dynamix, which monitors ad spending, showed that BSkyB was far ahead of the pack.

Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2014
This event report addresses the importance of programmatic advertising for marketers, based on research conducted by digital trade publication AdExchanger. Improved targeting and return on investment are among the main drivers of uptake for this approach, which is being applied across a growing number of channels.

Warc News, 16 April 2014
MUMBAI: Digital advertising is growing fast in India but print and television will continue to dominate adspend for some years to come a new study has said. A media sector report from IIFL's Institutional Equities, reported on, outlined how digital advertising expenditure had been increasing more than three times as fast as the .

Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2014
This event report discusses how Kimberly-Clark combined highly-specific data with programmatic advertising to boost engagement and sales. One example of this was by using statistics from Google's Flu Tracker platform to identify specific regions in which to run ads for Kleenex tissues.

Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2014
This event report discusses how agencies and publishers are being impacted by the rise of programmatic advertising. Agencies are increasingly leveraging this platform for the cost, efficiency and operational benefits it provides.

Warc News, 15 April 2014
NEW DELHI: As the India Premier League cricket tournament prepares to start its seventh season, the India Super League (ISL) football competition is getting ready to begin its first with the announcement of eight franchises. The winning ISL franchises were backed by a mix of businesses and Bollywood celebrities, similar to that seen in the IPL, the.

Stephen Whiteside, Event Reports, ANA Media Leadership, March 2014
This report summarises the findings of a survey into the use of programmatic buying for advertising campaigns by US marketers. While programmatic buying has mostly been used for digital formats so far, some marketers are also starting to use automated television-buying.

Andrea Sophocleous, Event Reports, Australian Broadcasting Digital Media Summit, February 2014
This event report discusses how TV viewers are turning into "superheroes" - and how brands can best serve their needs. In a digitally-connected world, members of the television audience are no longer constrained by the previous restrictions imposed by broadcasters, and are thus free to behave as they wish when it comes to consuming content. While this poses challenges to networks, it also enables them - and the advertisers buying airtime both online and in linear programming - to gain a clearer understanding of the people watching certain shows.



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