Adspend & Media Trends

Latest media investment forecasts

Adspend & Media Trends

Warc News, 20 November 2014
LONDON: UK programmatic spending has leapt ahead during the first three quarters of 2014, according to latest figures, as it begins to extend to higher quality inventory.Data from Standard Media Index (SMI), which captures information directly from.

Warc News, 05 November 2014
NEW YORK: Digital will become the number one advertising channel in the US within two years according to new estimates, thanks to an improving economy and marketers' greater confidence in digital's effectiveness.Latest data from Forrester Research in.

Warc News, 03 November 2014
NEW YORK: Kraft, the food and beverages giant, rejects at least three-quarters of digital ad impressions offered by real-time ad marketplaces because of concerns about quality and fraud, the company's director of data and content has said.Speaking at.

Joseph Clift, Event Reports, ad:tech London, October 2014

This event report describes how Sky, the UK television broadcaster, has developed technology which allows advertisers to better target households by demographics.

Warc News, 30 October 2014
LONDON: UK search advertising expenditure reached £783m in the first six months of 2014, with financial services emerging as the top-spending category, according to new research.AdGooroo, a Kantar Media-owned company that measures search marketing in.

Warc News, 30 October 2014
NEW DELHI: The most trusted brands in India have achieved that status through adept use of digital and social, but one industry figure says many brands prefer to remain in their 'safe zone', reluctant to explore new advertising approaches.One reason .

Warc Data, Global Marketing Index, World Economics, October 2014

This article summarises the results of the Global Marketing Index (GMI) for October 2014, when global marketing budgets continued to rise.

Warc Data, October 2014

This report summarises the data stored in Warc's Adpsend Database, which tracks advertising expenditure for seven media in 88 individual markets back to 1980.

Tony Regan, Warc Best Practice, October 2014

This best practice guide covers search and social data, which are increasingly being used to drive insights for communications planning across channels.



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