Adspend & Media Trends

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Adspend & Media Trends


Warc Data, March 2015

This article explores programmatic adspend, which totalled US$18.


Warc Data, Global Marketing Index, World Economics, February 2015

This article summarises the results of the Global Marketing Index (GMI) for February 2015, which recorded buoyant marketing activity in each region.


Warc News, 27 February 2015
LONDON: Three quarters of marketers are planning to increase their programmatic brand spend in the next six to 12 months but they are holding off major investments amid ongoing concerns about financial transparency. A new survey from programmatic sp.

Warc News, 27 February 2015
SYDNEY: Mobile advertising expenditure in Australia more than doubled during 2014, according to new figures from the Interactive Advertising Bureau (IAB). The trade body's Online Advertising Expenditure Report for the quarter ending 31 December 2014,.

Warc News, 25 February 2015
TOKYO/SEOUL: Advertising expenditure in Japan grew almost 3% in 2014 while that in South Korea was flat but expected to pick up again in 2015, according to new statistics. Cheil Worldwide attributed the mere 0.6% increase in Korean adspend, to $9.1b.

Warc News, 25 February 2015
MUMBAI: Indian advertisers who were lukewarm about spending during the Cricket World Cup are rethinking their stance in the light of the Indian team's early victories. Some were deterred by the team's pre-tournament performances, by the timings of t.

Warc News, 24 February 2015
MUMBAI: Advertising expenditure in India is predicted to grow in 2015 at almost twice the previously projected rate, thanks to increased consumer confidence and high-profile sporting events like the Cricket World Cup. The Pitch Madison Media Advertis.

Warc Exclusive, February 2015

This article provides marketers with information and guidance on setting marketing budgets.


Donal O'Connor, Admap, February 2015

This article sets out some of the options available for understanding marketing attribution, arguing that no single one holds all of the answers but should be selected and combined based on priorities.

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