Adspend & Media Trends

Latest media investment forecasts

Adspend & Media Trends


Suzy Young, Warc Data, Global Marketing Index, September 2014

This article summarises the results of Warc's Global Marketing Index (GMI) for September 2014.


Warc News, 17 September 2014
NEW YORK: Total advertising expenditure in the US grew by just 0.7% to $35.6bn in Q2 2014, compared with growth of 5.7% in the first quarter, the latest industry data from Kantar Media has revealed. Kantar said Olympic advertisers reduced their adspend in Q2 by more than 4% year-over-year, although three major sporting events helped to boost TV adspend by 5%. "The slow growth rate of ad spending in Q2 is payback for the surfeit of money in Q1 that was pulled forward to fund Olympics budgets," said Jon Swallen, chief research officer at Kantar Media North America in comments
Warc News, 16 September 2014
SHANGHAI: Television's share of advertising expenditure in China is predicted to drop below 50% for the first time this year, continuing the downwards trend of recent years. Forecasts from media agency GroupM showed that television will take 46.8% of adspend in 2014 and 43% in 2015, down from 50.3% in 2013 and 54% in 2012.

Warc News, 15 September 2014
LONDON: Spending on digital video in Europe increased 42% over the past year and over half (52%) of agencies have shifted adspend from their broadcast budgets to video, a new industry report has revealed. The "European State of the Video Industry Report" by Adap.tv, the programmatic video platform owned by AOL, also found 48% of agencies have shifted adspend from display, 33% from print, and 10% from search, The Drum reported.

Warc News, 11 September 2014
LONDON: Global advertising expenditure will rise faster than expected during 2014, as revised forecasts from media network Carat show growing optimism in the major regions. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat is now predicting that adspend will grow at 5% this year, up from March's projection of 4.8%, while the figure for 2015 remains unchanged on 5%.

Warc News, 05 September 2014
BRUSSELS: The biggest spending marketers in the world have doubled their investment in programmatic platforms over the past year, according to a new survey from the World Federation of Advertisers (WFA), which has also released programmatic trading guidelines. Based on responses from 43 of the largest brand advertisers, which account for a combined adspend of $35bn, the WFA survey found about 10% of their total digital media investment now

Joanna Seddon, WPP Atticus Awards, Grand Prix and Winner, Branding and Identity, 2013

This article explains how to engage in brand valuation and demonstrates the real commercial benefit marketing delivers to a business.


Tony Reagan, Warc Best Practice, September 2014

This article provides guidelines for planning in real-time, in order to create a state of readiness that allows for 'planned spontaneity'.


Warc Data, September 2014

This article examines global telecoms adspend in Q1 2014, finding a 1.

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