Warc News, 21 April 2015
LONDON: Digital growth across all channels helped the value of UK advertising increase 5.8% in 2014, the highest rate of growth since 2010 according to data from the Advertising Association and Warc.Full-year figures from the Advertising Associati.
Stephen Whiteside, Event Reports, South by Southwest, March 2015
This event report demonstrates how Shell Lubricants, which manages brands like Pennzoil and Quaker State, achieved heightened marketing flexibility using corporate trade.
Warc News, 20 April 2015
NEW YORK: The US advertising market rose only slightly in the first quarter of the year but when the impact of last year's Winter Olympics is stripped out a much brighter picture emerges, new data has shown. Figures from Standard Media Index (SMI), t.
Warc News, 17 April 2015
SYDNEY: Outdoor was among the strongest performing advertising media in Australia during March and has overtaken newspapers in terms of expenditure by main media agencies. Latest figures from Standard Media Index (SMI) show that total media agency ad.
Warc News, 16 April 2015
LONDON: UK marketing budgets increased at an accelerated pace in the first quarter of the year, according to a new report which also says the overall growth registered during the 2014/15 budget year was the best in a decade. The Q1 2015 IPA Bellwethe.
Warc News, 09 April 2015
LONDON: Digital adspend in the UK increased 14% to a record £7.2bn in 2014, according to the latest figures from the Internet Advertising Bureau (IAB) UK, which attributed the rise to multiple device ownership. The IAB's latest Digital Adspend report.
Warc Data, April 2015
This article explores TV adspend globally, which is projected to rise 2% in 2015, reaching US$219.
Warc Data, March 2015
This article summarises the results of the Global Marketing Index (GMI) for March 2015, when a decline in TV marketing budgets prompted concern for the medium's future.
Joseph Clift, Warc Data, WFA Global Marketer Week, March 2015
This paper describes Warc's adspend and economic forecasts for the years ahead, and tracks some major adspend trends of recent years.