Warc News, 25 August 2014
LONDON: Nearly all (98%) internet users in the UK would not be willing to pay the estimated £140 that it would cost each of them if the internet was not supported by digital advertising, new research has revealed. In a survey that also found high levels of ad avoidance, video ad platform Ebuzzing based its estimate on a division of the UK's digital adspend in 2013 (£6.4bn) by the number of UK internet users (45m), the Telegraph reported.
Warc News, 21 August 2014
MUMBAI: HDFC Bank has been named India's most valuable brand in the first such ranking by BrandZ which is dominated at the top level by services companies. The Top 50 Most Valuable Indian Brands, compiled by marketing and brand consultancy Millward Brown in conjunction with WPP, assesses not just the financial worth of a brand but also takes account of consumers' opinions.
Warc News, 20 August 2014
MUMBAI: The outlook for India's advertising expenditure is bright following some uncertainty at the start of the year ahead of a general election, a leading industry figure has said. In its latest This Year, Next Year report, GroupM, the media management investment operation of WPP, revised upwards its predictions for growth in India, from 11.6% to 12.5%, the Economic Times rep.
Warc News, 18 August 2014
LONDON: Banner ads now account for just 4% of mobile ads run by entertainment brands as they turn to video and rich media formats to take advantage of people's increasing video consumption on smartphones, according to a new report. Mobile video advertising company Vdopia analysed entertainment mobile ad campaigns viewed by 23m people in the UK over a year-long period and found the number of mobile ad campaigns run by entertainment brands through Vdopia's technology increased by 46%, making it the highest spending sector on mobile ad campaigns.
Warc News, 18 August 2014
NEW YORK/LONDON: Next year global advertising expenditure will finally surpass the peak seen before the global financial crisis, although this recovery is patchy with some markets remaining well below the 2007 level, a new study has said. In its This Year, Next Year report, GroupM, the media management investment operation of WPP, forecast that global adspend would increase 4.5% in 2014 to reach $534bn, and 5.0% in 2015 to hit $560bn.
Andrew Green, Warc Best Practice, July 2014
This article sets out how internet ad views are measured, how they could be measured in the future, and how it is challenged by changing user habits.
Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014
This event report, focusing on the US market, describes various trends that are reshaping the digital ecosystem, as well as their impact on legacy forms of media.
Warc Data, July/August 2014
This article provides data from Warc's International Ad Forecast based on 12 key markets, which predicts global adspend to rise by 5.
Anne Field, ANA Magazine, Spring, 2014
This article discusses the importance of c-suite cooperation for CMOs and overall business growth, as marketing budgets increase along with demands for accountability in the US.