Adspend & Media Trends

Latest media investment forecasts

Adspend & Media Trends

Warc News, 30 July 2015
LONDON: The forthcoming Rugby World Cup is expected to boost advertising revenue at UK broadcaster ITV, its chief executive has said while unveiling better than expected half-year results. Adam Crozier told analysts that net advertising revenue would.

Warc News, 29 July 2015
NEW YORK: A fifth (19%) of consumer-facing brands and a quarter (27%) of ad agencies worldwide say mobile advertising is a top priority for their business, yet concerns linger over measurement and privacy, a new survey has revealed. For its 2015 Glob.

Warc News, 28 July 2015
LONDON: Advertising expenditure in the UK rose an impressive 8.2% in Q1 2015, taking overall adspend during the quarter to a record high of £4.71bn, according to the latest Advertising Association/Warc Expenditure Report. This was well ahead of 6.2% .

Warc News, 24 July 2015
ATLANTA, GA: US drinks giant Coca-Cola is improving its performance largely because of its increased investment in high quality marketing, the company's CEO has said. Speaking at a conference call with analysts to announce Coke's second quarter resul.

Warc News, 24 July 2015
NEW YORK: Advertising expenditure levels are predicted to rise by 1.4% in the US this year, although that figure marks a downgrade of three percentage points on prior expectations, according to new data from Warc. Warc's latest International Ad Forec.

James McDonald, Warc Data, July 2015

This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.

Warc Data, July/August 2015

This article explores global spend on sponsorship, which is forecast to rise to $57.

Lena Roland, Event Reports, IAA Leadership Forum, May 2015

This event report looks at how the advertising world is set to change over the next few years.

Jo Bowman, Event Reports, IAB Interact, May 2015

This event report looks at the growth of online advertising spending in Europe and how multiscreening in eastern Europe can make TV advertising more effective.



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