Adspend & Media Trends

Latest information on adspend and media investment trends and forecasts

Adspend & Media Trends

Suzy Young, Warc Data, Global Marketing Index, April 2014
This article summarises the results of Warc's Global Marketing Index (GMI) for April 2014, when the headline GMI metric increased, underpinned by a strong increase in planned mobile and digital (excluding mobile) spend. Other standout findings in the report include a continued optimism surrounding trading conditions and the index for global staffing levels showing an increase in hiring.

Warc News, 23 April 2014
ARLINGTON, VA: Even though ad revenue from traditional print media decreased 8.6% in 2013 and overall adspend fell 6.5% from the previous year, US newspapers have managed to find other sources of income, the latest industry data has shown. According to projections from the Newspaper Association of America (NAA), total US newspaper media revenues fe.

Warc News, 17 April 2014
LONDON: The outlook for UK marketers is brighter than it has been for some time according to the latest quarterly IPA Bellwether Report which shows a significant upwards revision of marketing budgets in the first three months of the year. The Institute of Practitioners in Advertising report, which features data drawn from a panel of around 300 UK m.

Warc News, 16 April 2014
LONDON: Satellite broadcaster BSkyB was the UK's biggest advertiser in 2013, upping its expenditure 9.5% to £264m, according to new data which also revealed that total spending was down 2.35% year on year.Figures from Nielsen Ad Dynamix, which monitors ad spending, showed that BSkyB was far ahead of the pack.

Warc News, 16 April 2014
MUMBAI: Digital advertising is growing fast in India but print and television will continue to dominate adspend for some years to come a new study has said. A media sector report from IIFL's Institutional Equities, reported on, outlined how digital advertising expenditure had been increasing more than three times as fast as the .

Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2014
This event report discusses how Kimberly-Clark combined highly-specific data with programmatic advertising to boost engagement and sales. One example of this was by using statistics from Google's Flu Tracker platform to identify specific regions in which to run ads for Kleenex tissues.

Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2014
This event report discusses how agencies and publishers are being impacted by the rise of programmatic advertising. Agencies are increasingly leveraging this platform for the cost, efficiency and operational benefits it provides.

Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2014
This event report addresses the importance of programmatic advertising for marketers, based on research conducted by digital trade publication AdExchanger. Improved targeting and return on investment are among the main drivers of uptake for this approach, which is being applied across a growing number of channels.

Warc News, 15 April 2014
NEW DELHI: As the India Premier League cricket tournament prepares to start its seventh season, the India Super League (ISL) football competition is getting ready to begin its first with the announcement of eight franchises. The winning ISL franchises were backed by a mix of businesses and Bollywood celebrities, similar to that seen in the IPL, the.



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