Admap September 2011

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Admap: September 2011

Data Integration
How do you collate the huge volume of invaluable consumer data emanating from numerous sources and make sense of it all, generate real insight from it, and then use it to inform brand strategies?



BUYERS' GUIDE

Online Research

In Admap's 2011 guide to online panel research, entries are classified into two categories: those providing software to undertake research through online panels; and those that carry out the research for clients


BEST PRACTICE

Best PracticeValue propositions

Developing a strong value proposition can give customers reasons to purchase



REGULARS

GamificationLowdown: Gamification

Mythbuster: Footballer value

Books that influenced me
Peony Wu

Speed Read
"The brutal truth about Asian branding" by Joseph Baladi


ADSTATS

AdstatsOnline video

Online video adspend growth is forecast to hit 52% in the US in 2011


OPINION

Colin Grimshaw
Data is the new black

John Woodward
Reward the courageous

Molly Flatt
Your right to a life online

Joe Mandese
Transmedia's era

The Feldwick Factor
Online access to TV commercials


INFORMATION

Further details on Warc's monthly magazine including:

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