Admap September 2010

Home > Admap > September 2010

Admap: September 2010

Brand Loyalty
Brands depend heavily on loyalty to maintain market share but that loyalty is stretched when the future of the economy remains uncertain. This Admap looks at how advertisers all over the world are keeping their consumers.


BRAND LOYALTY

The path to brand loyalty
Calculate the Brand Impact Factor

Porsche passion
Convincing doubtful loyalists of promise

Passive Chinese
Loyalty stems from suspicion of the new

Loyalty is not the Holy Grail
Loyal is not necessarily best

Driving auto loyalty
Balance the rational and emotional

Substance over style
Indian consumers stick to the reliable


BUYERS' GUIDE

Online Research

In Admap's 2010 guide to online panel research, entries are classified into two categories: those providing software to undertake research through online panels; and those that carry out the research for clients


BEST PRACTICE

Best PracticeChannel Planning

Merry Baskin discusses making comms planning an engaging experience



REGULARS

Mythbuster
Do brands really have life cycles?

Books that influenced me
Havas Media ceo Maria Luisa Francoli introduces her favourite marketing texts

Speed Read
Forces for change


ADSTATS

AdstatsGlobal adspend

Warc's latest data on 2009 global advertising spend


OPINION

Colin Grimshaw
From the editor

John Woodward
China leads for the west to follow

Joe Mandese
Going hyper-local

Molly Flatt
Full disclosure

The Feldwick Factor
Approach to measuring emotions


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


PREVIOUS ISSUES

Admap PreviousBrowse by issue

View past issues of Admap online