Admap October 2012

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Admap: October 2012

Word-of-Mouth Marketing
WOM has a potential role at every point across the consumer journey, and most marketers have undervalued and underinvested in spreading consumer advocacy. However, consumer advocacy is not something that can be 'turned on' through a flow of marketing activity. It all starts with a positive consumer experience.


WORD-OF-MOUTH

word-of-mouth

STAKEHOLDER DECISION JOURNEY
Nokia's social journey (free)

OFFLINE CONVERSATION
WOM is more offline than online

THE BRAND EXPERIENCE
The satisfaction myth

THE CONVERSATION COMPANY
Manage conversation through 4Cs

SOCIAL VALUE
The money is where the mouth is

CHINESE ADVOCATES
China's authentic advocates


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like the idea that brands always need to say something different.


10 TRENDS

trendsEpic gamification

How does a game become one that players want to return to time and time again?


BOOKSHELF

The End of Cheap ChinaSPEED READ
The End of Cheap China
Shaun Rein

BOOKS THAT INFLUENCED ME
Adam French
Founding partner, Antedote


ALSO IN THIS ISSUE

Social emotion

SOCIAL EMOTION
Harness the power

CHINESE AUTO PATH-TO-PURCHASE
Life in the fast lane

CHINESE CONSUMER BEHAVIOUR
China's stay-at-homes

PUBLIC RELATIONS IN CHINA
China's PR challenge

MULTI-SCREEN CONSUMER BEHAVIOUR
Connected behaviour


LOWDOWN

KloutKlout

When planning your next campaign, don't forget about the influencers


BEST PRACTICE

Best PracticePortfolio strategy

Why some brands have portfolios that work, while others get it wrong


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

contributors

COLIN GRIMSHAW
Spread the word

JOHN WOODWARD
Brand innovation can lift Euro gloom

STAN STHANUNANTHAN
Don't ask questions

MOLLY FLATT
To the power of WOM

BARNEY LOEHNIS
Finding your North Star


TRENDWATCH

Co-creationNewism

Features of innovation: Creative destruction, "FSTR" and what newism is not


ADSTATS

AdstatsNewspapers

Newspaper adspend totalled $47.9 billion across the world’s five largest markets in 2011


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