Admap November 2012

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Admap: November 2012

Marketing Food
Getting food to market is a complex operation, as food these days doesn't just have to be tasty and nutritious, it has to meet a host of society's expectations. Food branding strategy is equally challenging and to stay in business, food brands need to constantly track these shifts and respond nimbly.


MARKETING FOOD

marketing food

BRAND TRUST
I'm lovin' McD's (free)

SNACK FOODS
The snack food consumer journey

STAND-OUT SNACK FOOD
Ways to acquire brand salience

CASE STUDY: QUORN
Quorn's new appeal

CASE STUDY: ACTIMEL
Little Actimel's big result

FOOD TRENDS
The shape of food to come



BEST PRACTICE

Best PracticeIntegrated comms

Get the most out of communications budgets by maximising IMC potential


BOOKSHELF

The End of Cheap ChinaSPEED READ
Overthrow
Adam Morgan and PHD

BOOKS THAT INFLUENCED ME
Richard Storey
Global strategy officer, M&C Saatchi (UK) Group


ALSO IN THIS ISSUE

Brand communities

AGENCY MODEL
The future structure of agencies

OUTDOOR MEASUREMENT
Model outdoor advertising outcomes

BUILDING COMMUNITIES
The myth about brand communities

PITCHING FOR BUSINESS
10 tips to win the pitch

BRAND RETAIL PRESENCE
Shopping as art form

SEMIOTICS
Recognise the signs


TRENDWATCH

Co-creationServile brands

Look far beyond just great customer service and become a lifestyle servant


LOWDOWN

ZeeboxZeebox

The app, website and platform that gives audiences a richer social TV experience


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

opinion

COLIN GRIMSHAW
Food for thought

STAN STHANUNANTHAN
Too late for techno phobia

GARETH KAY
Think small

MOLLY FLATT
Fashion isn't a victim

BARNEY LOEHNIS
China's key opinion leaders


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like the notion that creativity is all about ideas.


ADSTATS

AdstatsCosmetics & toiletries

The largest segment of FMCG adspend in the first half of 2012, reaching US$23.5 bn


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