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Admap May 2012

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Admap: May 2012

Engagement: is it measurable?
What is engagement and what is its value? The judicious marketer should question their agency's objectives and measurement of outcomes before agreeing to a campaign that promises consumer 'engagement' for its own sake.

Coming soon: June – Future of Planning | July/August – Planning for multisuccess


ENGAGEMENT PLANNING

Facebook fans

MEASUREMENT
Are we there yet?

FACEBOOK FANS
A fan for life? (free)

MERCEDES-BENZ CHINA
Smart engagement

HONDA JAZZ
Engage through augmented reality

DATA ANALYSIS
Listen to the data

USER-MANIPULATED CONTENT
Planning for the lazy Like button user


OPINION

COLIN GRIMSHAW
Social engagement

JOHN WOODWARD
Learn the art of really listening

MOLLY FLATT
Pinsanity

JOE MANDESE
Time to ditch demos

THE FELDWICK FACTOR
Briefing agencies


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get angry about the nonsense they hear around them… like our obsession with change.


ADSTATS

AdstatsFood advertising

Food brands accounted for $38 billion of global ad spend in 2011.


ALSO IN THIS ISSUE

gaming

LONG-TERM PLANNING
Taking the long view

MARKETING LANGUAGE
Make your brand a verb

SOCIAL MEDIA MARKETING
It's not all about Facebook

RESEARCH AND GAMING
Make it a game

NEUROSCIENCE AND ADVERTISING
The essence of an ad

ONLINE VIDEO MEASUREMENT
On target


REGULARS

The art of immersionSPEED READ
The Art of Immersion

10 TRENDS
Generation Y

WARC BRIEFING
Seniors

BOOKS THAT INFLUENCED ME
Debby Cheung, Ogilvy & Mather

LOWDOWN
Human Recognition Technology


BRANDED CONTENT

branded chinaConnect in China

Ad restrictions on Chinese TV are causing brands to divert focus to branded content.


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


THE ADMAP PRIZE

Ipsos ASI

Congratulations to the authors of the 15 shortlisted essays.

Faris Yakob, MDC Partners, Choose the future

Joseph Morgan, glue Isobar, Planning 2.537: The transition phase

Tom Woodnutt, Planning 3.0: The feeling is mutual

Brian Millar, Sense Worldwide, Planning 3.0: If you're still doing it in an agency, you're doing it wrong

Neasa Cunniffe, RKCR/Y&R, Wise planning

Harper Reitkopf, Ogilvy & Mather, Venusian strategies: The future of planning

Sarah Booth, VCCP, Planning 3.0: The realisation of Planning 2.0

Philippa Dunjay, Albion, Culture will eat itself: The importance of microcultures

Dayna Dion, Ogilvy & Mather, Learning to live in cultures, not categories

Joanna Foyle, Initiative, Planning for the East: Are you culturally equipped for the Chinese market?

John Shaw, Rapier, The planning landscape in 2020: A punter's view

Gen Kobayashi, DDB, Plus ça change

Nick Hirst, Dare, Why experience architecture is the future of planning

Dan O'Donoghue, Publicis Worldwide; Adrian Ruiz-Mediavilla, Duke-Razorfish; Declan O'Reilly, Ask Chili Research, Planning in the future: Make it Barça

Craig Le Grice, Grey, A future focused strategy for planning


BEST PRACTICE

Best PracticeCustomer relationship management

The ten dimensions of world-class CRM in a multichannel world.


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