Admap May 2011

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Admap: May 2011

Shopper Marketing
Shopper marketing has become the most important marketing discipline for any brand operating in a competitive, retail-led marketplace - and the discipline is becoming ever-more sophisticated.



MYTHBUSTER

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that the audience should be in the ads.


BEST PRACTICE

Best PracticeManaging co-creation

Job Muscroft and Andrew Needham on involving brand users in marketing initiatives



REGULARS

Lowdown - NFCLowdown
Near Field Communications

Speed Read
"Connected" by Nicholas Christakis and James Fowler


ADSTATS

AdstatsCold drinks advertising

Key statistics for the cold drinks category


OPINION

Colin Grimshaw
Keep to the path

John Woodward
Listening to the conversation

Molly Flatt
New tools for old ideas

Joe Mandese
Reading minds

The Feldwick Factor
Planner intuition vs pre-testing


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
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How to advertise
Write for Admap


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