Admap March 2014

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Admap: March 2014

How visual icons convey brand meaning
As we begin to understand the role of the implicit mind in reacting to communications, the role of brand visual identity has become increasingly important. However, should these identities be carefully crafted to communicate brand values, or chosen more randomly with brand values allowed to grow around them?

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Coming soon: April – B2B Marketing


BRAND MEANING

Jaguar Car

POWERFUL VISUAL IDENTITIES
Brand = Image (free)

BRING YOUR BRAND TO LIFE
In search of brand magic

STAY CONSTANT AND TRUE
Brand metaphor

USING SEMIOTICS
Decoding the signs

IMPLICIT COMMUNICATIONS
Research the brand identity


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like the idea that marketing always needs to make sense


SOCIAL MEDIA

Facebook LikesMore Facebook likes are not always better

Impact tails off after a medium level of likes achieved


BOOKSHELF

Updating retail relationsSPEED READ
The Prisoner & The Penguin
Giles Lury

BOOKS THAT INFLUENCED ME
Victoria Fox – managing director, Lida


ALSO IN THIS ISSUE

Tetley Tea

CLIENT-AGENCY RELATIONSHIPS
Full service is no service

CHANNEL PLANNING
Engaging media

CONSUMER HABITS
Reflective behaviour

THE POINT OF EXPERIENCE
Quality mobile research

GREEN MARKETING
Sustainability interest wanes


LOWDOWN

Samsung Smart HomeJelly

How brands can utilise the new Q&A app to connect with consumers


BEHAVIOURAL ECONOMICS

SantanderNudge consumers into switching

Overcome consumers' irrational reluctance to switch brands


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap



TRENDWATCH

Samoa AirlinesEntrepreneuria

Can brands win favour by sharing their expertise with budding entrepreneurs?


ADSTATS

AdstatsTelevision adspend

Global television adspend is expect to rise by 5% in 2014, to US$221.6bn


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