Admap March 2012

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Admap: March 2012

Planning in a post-geographic age
The internet has created homogeneity of cultures and interests, while also assisting in greater fragmentation of the tribe. The challenge for Global Planning is how to create communications strategies that bond central ideas to local executions.


GLOBAL PLANNING

Barrio

FOCUS
In the post-geographic age (free)

SMIRNOFF NIGHTLIFE EXCHANGE
Big and little planning

MEASURING EFFECTIVENESS
Glocal evaluation

DIGITAL PLANNING
Global reach, local success

CHANNEL PLANNING
People, not places


10 TRENDS IN TECHNOLOGY

trendsSmart devices will aid in social networking, becoming personal assistants and enabling the web to become the 'internet of things' by 2016.


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get angry about the nonsense they hear around them… like marketing's obsession with Big Numbers.


BEST PRACTICE

Best PracticeRetail experience

How retailers can differentiate on customer experience


ALSO IN THIS ISSUE

Gu - pleasure is everything

BRAND REPUTATION
Guard the brand

INDULGENCE MARKETING
Guilty pleasures

NEUROSCIENCE AND PRE-TESTING
Perfection through brainwaves

STORYTELLING
All the world wide web's a stage

CUSTOMER DATA
Danger in data


REGULARS

The CloudLowdown
The web browser

Books that influenced me
Ian Wood, Landor

Speed Read
"The Marketer's Handbook"

Briefing: Brand architecture


THE FELDWICK FACTOR


ADSTATS

AdstatsInternet advertising

This year, a predicted $89.1bn will be spent on internet advertising globally


CHINA'S NEW CONSUMERS

China

OPINION

Colin Grimshaw: We are the world

John Woodward
We need a CEO of planning

Molly Flatt
PR and WOM can co-exist

Joe Mandese
Media's new values


INFORMATION

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