Admap June 2013

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Admap: June 2013

Cause marketing
Can brands maximise profits and be a force for social good? This issue presents The Admap Prize-winning essays that seek to answer this question, with winner, Mike Follett stating that yes, of course they can but the real question is whether maximising profit is, or should be, the only aim of business.

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THE ADMAP PRIZE

admap prize

GOLD – Mike Follett
Doing good in 3D (free)

SILVER – Andrew Curry & Andy Stubbings: Brands with a purpose

BRONZE
Brian Millar:
Hear the voice of the commons
Guy Champniss:
Social good from selfish gain

COMMENDED
Freya Williams: Leverhulme's legacy
Claire Jackson: Rewrite success


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like idea that brands are 'thought leaders'


10 TRUTHS

mobileThe future of advertising (free)

The industry must believe in itself before it can improve its image


BOOKSHELF

DecodedSPEED READ
Store Wars – Greg Thain and John Bradley

BOOKS THAT INFLUENCED ME
Nick Jefferson
MD, gyro London


ALSO IN THIS ISSUE

Neiman Marcus

BRAND STRATEGY
Turning Japanese

RETAIL BANK LOYALTY
Disloyalty in banking

SOCIAL MEDIA
How to merge qual and quant

BRAND LOYALTY
Loyalty: time for a rethink

SHOPPER MARKETING
Shopper missions

LOWER-TIER CITIES
A deep dive into China


LOWDOWN

gestureGesture control

Focus on making exploration of spaces, objects and materials tactile and immersive


BEST PRACTICE

Best PracticeB2B experience

How B2B companies are putting resources into improving their customer experience


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap



TRENDWATCH

NikeRise of the joypreneur

Help consumers as they move beyond peer-to-peer selling to become entrepreneurs


ADSTATS

AdstatsGlobal adspend

Adspend is expected to reach $523 billion in 2013, according to the latest forecast data


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