Admap July 2013

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Admap: July/August 2013

Social media's ROI
How do you get real business value out of social media? And how do you measure that value? This issue shows that social media can be used effectively in brand building, but the greatest rewards may be in improved customer service, or customer research, and the benefit might be in direct operational savings attached to this.

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SOCIAL MEDIA'S ROI

Bulmer's

MEASURING VALUE
The business return (free)

SOCIAL MEDIA STRATEGY
Social's ROI

SOCIAL MEASUREMENT
An open model

SOCIAL COMMERCE
The future of social commerce

CASE STUDY
Valuing Bulmers' cider fans

SOCIAL OBJECTIVES
Social must shift product


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like the way that we ignore inconvenient data


10 TRENDS

mobileGrowth opportunities

No matter what the economic climate, establish strategies for new sources of growth


BOOKSHELF

DecodedSPEED READ
The Growth Drivers – Andy Bird and Mhairi McEwan

BOOKS THAT INFLUENCED ME
Sarah Green
MD, Dialogue


ALSO IN THIS ISSUE

Google TV

LOWDOWN

IKEARaspberry Pi

Make the most of new developments in cheap and open computing


BEST PRACTICE

Best PracticeAlcohol pricing

What can marketers learn from alcohol brands to help them build premium brands?


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
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Write for Admap



TRENDWATCH

NikeReactivated social media campaigns

Turn social media engagement into something more meaningful


ADSTATS

AdstatsMedia consumption

Typical media consumption around the world is an average of 10.7 hours a day


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