Home > Admap > July/August 2012
Admap: July/August 2012
Multi-screen media planning
The new opportunities lie with the lucrative second screen. Tablets, smartphones and laptops are small enough to browse on while watching TV and marketers need to match the right message to the right screen to make the most of this emerging habit.
Coming soon: September – Celebrity endorsement (preview for free) | October – Word of Mouth