Admap July 2011

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Admap: July/August 2011

Experiential Marketing
The internet has provided new ways for consumers to engage with a brand, and to influence its perception by others. When brand owners realised they had to open up their brands for engagement, a new marketing discipline was born.



MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that creativity equals novelty.


BEST PRACTICE

Best PracticeBrand extensions

Team Interbrand on understanding a brand's core perception to reach a new segment



REGULARS

AppsLowdown: iAd

10 trends
Digital advertising

Speed Read
"Cultural Strategy" by Holt and Cameron

Books that influenced me
Marc Nohr


ADSTATS

AdstatsFinancial services

Breakdown of the advertising expenditure in the money management sector


OPINION

Colin Grimshaw
Live the experience

John Woodward
Testing in the digital age

Molly Flatt
Cogs in the machine

Joe Mandese
Power of sharing

The Feldwick Factor
Value of event sponsorship


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
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How to advertise
Write for Admap


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