Admap January 2014

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Admap: January 2014

The multiscreen TV planning challenge
The rise of multiscreening means there are now many more distractions to TV viewing than before, changing how TV advertising should be approached. This issue looks at how TV planners might win the attention of viewers through targeting, sound triggers and social.

BROWSE THIS ISSUE

TV PLANNING

Big Brother eye

SOUND TRIGGERS
Ads in multiscreen viewing (free)

VoD AND SOCIAL MEDIA
Convergent behaviour

MULTI-PLATFORM CONTENT
Align TV with VoD

PERSONAL RELEVANCE IN ADS
The two-screen experience

THINK LONG TERM
Smart TV advertising

INTEGRATED APPROACH
360-degree sponsorship

TECHNOLOGY, BEHAVIOUR, DATA
The future of social TV

John Lewis ad

LOWDOWN

LivefyreLivefyre

An online platform to help publishers share content


BOOKSHELF

Reshaping retailSPEED READ
Reshaping Retail
Stefan Niemier, Andrea Zocchi and Marco Catena

BOOKS THAT INFLUENCED ME
Natasha Murray
MD, Havas Media


ALSO IN THIS ISSUE

Crate & Barrel

DESCRIPTIVE, SUGGESTIVE, FANCIFUL
Brands: The name game

PSYCHOLOGY OF CHOICE
Build purchase momentum

INSTANT GRATIFICATION
10 global trends for 2014

GAME CHANGERS
Five most influential digital campaigns

DECISION INFLUENCERS
The conscious and unconscious mind



BEST PRACTICE

Best PracticeMapping the consumer journey

The value of in-depth interviews


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

opinion

COLIN GRIMSHAW
TV's bright future

BYRON SHARP
When seeing isn't seeing

MOLLY FLATT
The social media detox

LES BINET AND SARAH CARTER
Positive is not always good

BARNEY LOEHNIS
Lessons from the Chinese market traders


TRENDWATCH

PlaneSweat equity

Demanding brands create a greater connection with consumers


ADSTATS

AdstatsProgrammatic buying

Total programmatic spend hit US$12.1bn across key markets in 2013


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