Admap January 2011

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Admap: January 2011

Channel Planning
Today, media planning is not just about reaching consumers efficiently at the right time of day in the right environment. The changing face of channel (or media) planning poses new challenges and offers new opportunities.



MYTHBUSTER

Les Binet and Sarah Carter of DDB get a little bit angry about some of the nonsense they hear around them… like the idea that marketing 'converts' people


BEST PRACTICE

Best PracticeGlobal brand planning

Merry Baskin advises on how to establish a global brand presence



REGULARS

Books that influenced me
Mike Cooper, worldwide chief executive of PHD introduces his favourite marketing texts

Speed Read
"How Brands Grow: What Marketers Don't Know" by Byron Sharp


ADSTATS

AdstatsGlobal Radio Market

Radio adspend shrank by 15% in 2009 but future growth is expected in the BRICs


OPINION

Colin Grimshaw
From the editor

John Woodward
In defense of insight

Joe Mandese
Media malleability

Molly Flatt
Global WOMing

The Feldwick Factor
Attention deficit


INFORMATION

Further details on Warc's monthly magazine including:

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